Senior Digital Marketing Specialist (Remote)

We need an excellent 

Senior Digital Marketing Specialist 

As a member of our digital marketing team, you will be at the forefront of ReapDigital’s global expansion and play a critical role in helping our customers succeed. Our Digital Marketing Specialists are critical to our customers’ success and will be required to work independently as well as with a variety of cross-functional teams to achieve common goals. 

 What You’ll Do: 

• Maintain an in-depth understanding of clients’ goals business requirements, products, and markets 
• Run multi-channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn, etc. 
• Use tools like Google Analytics, Google Tag Manager, and other data platforms to gather insights and assess campaign performance 
• Use A/B testing and user journey tracking to optimize user experience and maximize conversions 
• Work cross-functionally with internal and external teams to develop and implement digital marketing strategies 
• Conduct regular reviews of clients’ and their competitors’ online presence and activities 
• Produce reports on marketing and performance metrics and present them to clients, 
• Manage and optimize SEO strategies to improve organic search rankings and increase traffic 
• Experiment with new tools and techniques to provide innovative experiences to clients, 
• Stay on top of the latest digital marketing trends and provide ideas on how these could be used to benefit clients. 

What You’ll Need: 

• Bachelor’s Degree or Professional Qualification in Marketing, Business Management, or a related field, 
• 3-4 years of experience in a similar role – experience in a digital marketing agency would be an added advantage, 
• Relentless problem-solving skills and the ability to assess and resolve complex challenges for a variety of client needs, 
• Strong analytical skills: You can break down a complex problem into smaller pieces, present and communicate it clearly, 
• In-depth knowledge of digital marketing & related technologies – web analytics and social media, 
• Ability to handle and prioritise multiple tasks while maintaining attention to detail, 
• Ability to create professional-quality reports, 
• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to clients effectively, 
• Able to work across multiple projects in a fast-paced, self-driven environment under tight deadlines.