Senior Digital Marketing Specialist (Remote)

Pace®

Pace® makes the world a safer, healthier place. We partner with clients to provide the service, science, and laboratory data needed to make critical decisions that benefit us all. Through a nationwide laboratory network, Pace® advances the science of businesses, industries, consulting firms, government agencies, and others.

• Partner with marketing team members to build effective digital marketing strategies, including paid and organic SEM and content-based initiatives. Build and monitor performance of keyword groups. Advise on content development and on-page strategies to improve search rankings.

• Develop digital advertising strategies to effectively achieve pipeline and return on advertising spend goals across multiple platforms including, but not limited to paid search, YouTube, LinkedIn, and programmatic advertising. Create and run A/B and multivariant testing across platforms and landing destinations.

• Build and monitor dashboards, reporting on progress across company Divisions and business units. Present regular updates on progress toward goals and recommendations for continuous improvement.

• Develop and execute localized demand generation programs as needed to support defined state and regional growth goals to include (but not limited to) email workflows, email sequencing, and targeted ad programs.

• Stay abreast of digital market strategies as they impact performance, including the evolution of AI search.

Benefits

80 hrs of paid vacation per year, 7 paid holidays per year, 2 floating holidays per year (prorated based on start date), 40 hrs paid sick time per year, paid bereavement leave (days based on relation to the employee), 8 hrs paid volunteer time per year, medical, dental, vision, voluntary short-term disability, long-term disability, life insurance, voluntary supplemental life insurance, traditional 401k and ROTH 401k with a company match, HSA, FSA, employee referral bonus, employee assistance program, tuition reimbursement program, employee recognition program, voluntary ID theft coverage, voluntary legal coverage, voluntary accident insurance, voluntary hospital indemnity insurance, and voluntary critical illness insurance.

Equal Opportunity Employer

Pace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.