Senior Digital Media Manager (Remote)

About the Company:

Our client is a modern independent agency rooted in data-driven performance, driving innovative strategy and creative execution. They foster a close-knit, entrepreneurial culture that values employee growth, work-life balance, and long-term success. Leveraging leading-edge approaches, they excel in delivering high-performing Digital, Social, and Custom Content campaigns. The company is committed to continuous learning and offers a supportive environment where employees can thrive personally and professionally.

About the Role:

They seek a Senior Manager, Digital Media to lead conversion-focused programmatic and paid media campaigns, with a remote work setup that includes occasional office and client visits.

Responsibilities:

• Oversee the planning, execution, and optimization of Programmatic and Paid Social Media campaigns, using testing to refine strategies and optimize conversions in line with overall marketing goals.
• Analyze campaign metrics, utilize tools and data tools to enhance KPIs, and ensure ad spending is efficiently allocated to maximize ROI, ROAS & CPL.
• Develop cross-platform strategies that effectively target audiences.
• Contribute to agency best practices by integrating leading platforms and data-driven approaches into media buying processes.
• Stay updated on industry trends and performance trends, guiding stakeholders on optimization opportunities.
• Build strong client relationships and advocate for innovative campaigns.
• Collaborate with internal teams and external partners to ensure that media buying activities align with business objectives and drive measurable results.

Qualifications:

• 4+ years of performance media buying experience
• 2+ years leading Programmatic DSP & Video campaigns (TTD, DV360, StackAdapt)
• Experience developing & pitching new business growth for Programmatic projects
• Must have significant experience with conversion-focused media campaigns Optimized for gross margin, CPA, ROAS, CPL etc.

Salary $100-115k + bonus, based on experience.

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.