Marketing
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level
Griffith Foods
Senior Global Marketing Communications Manager (Remote)
Senior Global Marketing Communications Manager | Griffith Foods| United States
Location: Remote/Lombard, IL
Summary: To develop strategies designed to enhance...
Senior Global Marketing Communications Manager | Griffith Foods | United States
Location: Remote/Lombard, IL
Summary: To develop strategies designed to enhance brand awareness, brand engagement, and social media presence across all Griffith Foods brands with a specific focus on our Purpose and 2030 Aspirations, internally and externally.
Essential Duties & Responsibilities:
- Responsible for the development and execution of Griffith Foods’ Marketing and Communications strategy.
- Develops and executes globally scalable brand awareness and engagement campaigns including, but not limited to our Purpose, 2030 Aspirations, and our FlavorIQ® platform.
- Coordinates strategies and campaigns in collaboration with the Sustainability function to drive engagement on our 2030 Aspirations, both internally and externally.
- Manages the infrastructure of social media partners and content creation by building, scaling, and optimizing all digital marketing channels.
- Develop strategies to elevate our marketing and communications capabilities through the establishment of a robust set of partners and ecosystems with a keen eye on leveraging technology to increase and expand reach.
- Closely partners with Global Marketing team to develop and scale best in class thought leadership pieces designed to establish Griffith Foods as a leader in Alternative Protein, Nutrition, Sustainability and our ‘grow aggressive’ product categories and customer segments.
- Develops and manages global content calendar, coordinating and working closely with internal cross-functional stakeholders to source content and execute.
- Responsible for leading our Global Communications Leadership team (through influence) to scale, lift and leverage best in class communication materials and practices.
- Manages brand assets to enable and maintain brand consistency and unified presence around the globe.
- Acts as a close business partner with cross-functional leaders to assist in scaling their messages throughout the organization and beyond.
Qualifications:
- BA/BS degree in Business/Marketing/Communications.
- 7+ years of Communications/Marketing experience with a preference for those with brand building and communications experience with B2B organizations with a sustainability strategy.
- Proven ability to develop innovative marketing strategies to build brand awareness and penetration across physical and digital media.
- This position is best suited for someone who is creative, has a bias for action, a love for breakthrough marketing, and excellent communication and collaboration skills.
- Demonstrated track record of working with cross-functional global teams, in addition to working autonomously.
- Extensive knowledge of digital and social media, and how to leverage it to build meaningful connections with our internal and external stakeholders.
- Hands-on-experience creating digital content and social media management in Adobe Creative Suite, WordPress, Google Analytics, and social media platforms, including, but not limited to, LinkedIn, Facebook, and Instagram.
- Ability to manage multiple projects and high priority tasks.
- High attention to detail for both written and visual context.
- Deep understanding of effective communications and the importance of a consistent, unified brand identity.
- Passion for innovation and continuously adapting to the evolving needs of the world.
- Travel up to 20%.
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