Senior Growth Marketing Manager (Remote)

About HealthBright:

HealthBright is Australia’s largest online provider of mental health services and the only accredited online mental health provider in the country. We are committed to delivering accessible and high-quality mental health support to individuals across Australia. As we continue to grow, we are seeking a dedicated marketing professional to help us expand our reach and enhance our digital presence.

Position Overview:

We are looking for a Senior Growth Marketing Manager to lead our marketing initiatives and drive growth across multiple channels. This position is fully remote, providing flexibility while working closely with a passionate, energetic team. You will play a pivotal role in executing strategies focused on SEO, SEM, website optimisation, UX, and conversion rate improvements. Additionally, you’ll develop and implement new marketing strategies to engage both potential clients and referring networks such as GPs and other healthcare professionals. The role also requires managing an offshore team to ensure seamless execution and delivery of marketing initiatives.

Key Responsibilities:

• Develop and execute a digital marketing strategy that drives brand awareness, patient acquisition, and engagement.
• Lead and optimise SEO and SEM efforts to maximise search engine rankings and campaign efficiency.
• Improve website performance, focusing on UX and conversion optimisation to enhance user experience and engagement.
• Create and implement innovative marketing campaigns that target both clients and referral networks.
• Analyse data and market trends, adjusting strategies to ensure maximum growth.
• Collaborate with cross-functional teams to ensure consistent messaging and seamless user journeys.
• Manage an offshore marketing team, ensuring alignment with HealthBright’s goals and objectives while fostering strong communication and collaboration across teams.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in digital marketing with a focus on growth strategies, SEO, SEM, and website optimisation.
• Proven track record of successfully scaling digital platforms and increasing conversion rates.
• Experience managing offshore teams, ensuring high productivity and clear communication.
• Strong analytical skills with the ability to leverage data to inform decisions.
• Excellent leadership and communication skills.
• Experience in the healthcare or mental health sectors is a plus, but not required.

Why Join Us?

At HealthBright, we are more than a workplace – we are a team passionate about making a difference in mental health. You will have the opportunity to be part of a forward-thinking organisation that is making a significant impact in Australia. The position is fully remote, offering flexibility while working with a motivated and supportive team.