Senior Hcp Influencer Manager (Remote)

Senior Hcp Influencer Manager | Pendulum™ |Worldwide

About Pendulum

Pendulum® is leading a revolution that is occurring around the world toimprove physical and mental health by first understanding, then restoring...

Senior Hcp Influencer Manager | Pendulum™ | Worldwide

About Pendulum

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface of understanding the impact that our microbiome has on our lives. During early life, we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary:

We are seeking a passionate and results-driven Senior HCP Influencer Manager to spearhead our strategy in engaging healthcare professionals as key influencers. You will build and nurture partnerships with healthcare providers who can amplify our brand, educate consumers, and drive revenue through direct-to-consumer (DTC) and healthcare professional (HCP) channels. The position requires clinical knowledge of the microbiome and comfortability educating HCPs on the science behind Pendulum products. This person will lead cross-functional collaborations with DTC, HCP, Finance, Product, R&D and Clinical.

This role is pivotal to bridging the gap between our innovative offerings and the trusted voices in healthcare, ensuring our products reach and impact the right audiences.

This role reports directly to the VP of Healthcare Revenue. The ideal candidate takes initiative, excels in a fast-paced, lean, and collaborative environment, and is highly goal-oriented.

What You’ll Do:

Strategic Planning:
Develop and execute an HCP influencer strategy that aligns with business goals, focusing on DTC and HCP channels.
Identify high-impact HCP influencers and establish meaningful relationships.

Influencer Management:
Recruit, onboard, and manage HCP influencers, including physicians, pharmacists, nutritionists/dietitians, and other healthcare professionals.
Collaborate with HCPs to co-create authentic and compliant content that educates and engages audiences.

Revenue Growth:
Drive measurable revenue growth by leveraging HCP influencers to boost product awareness, engagement, and adoption.
Analyze campaign performance and optimize for ROI across DTC and HCP channels.

Compliance and Education:
Ensure all influencer collaborations comply with healthcare industry regulations (e.g., FDA, FTC, and HIPAA).
Provide HCP influencers with training and resources to effectively communicate our product value to their networks.

Cross-Functional Collaboration:
Work closely with marketing, revenue, brand and product teams to align influencer activities with broader company objectives.
Work with creative teams to leverage influencer content in marketing assets.
Leverage insights from the field to inform influencer content, utilization, and marketing strategies.

Knowledge Requirements:

Clinical or scientific background (RD, MD, PhD, or similar)
10+ years in influencer management, partnerships, or marketing, preferably in the health/wellness industry.
Proven success in managing HCP relationships and driving DTC or HCP channel revenue.
Strong understanding of health/wellness industry trends, compliance requirements, and the HCP ecosystem.
Clinical knowledge of the microbiome and ability to educate HCPs on the science behind Pendulum products.
Exceptional communication, negotiation, and relationship-building skills.
Analytical mindset with experience measuring campaign performance and ROI.
Entrepreneurial spirit with a passion for scaling innovative solutions in healthcare.
Ability to thrive in a fast-paced, high-growth startup environment.
Creative thinker with a strategic mindset and attention to detail.