Senior Manager Content Strategy Merchandising (Remote)

Senior Manager Content Strategy Merchandising | The BritishUnited Provident Association Limited | Australia

Be at the heart of our brave new digital world!

We thrive on cross-functional team collaboration, we embrace experimenting,and we work with progressive methods and tools. This includes leveraging...

Senior Manager Content Strategy Merchandising | The British United Provident Association Limited | Australia

Be at the heart of our brave new digital world!

We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do.

This means you’ll be at the heart of finding better ways to help people live longer, healthier, happier lives and making a better world. Working in such a customer-focused and rewarding area brings a huge variety of opportunities for professional and personal growth.

Just imagine the impact you could make!

The Opportunity

This role will lead the Digital Merchandising function across Bupa APAC to define, design, and deliver content (both editorial and informational) in an effective and efficient manner. Ensuring life cycle management of content is embedded in team process to enable appropriate governance of all digital content.

What will your day involve?

Operationalise the Content strategy through the content merchandising team and the healthcare content squad.
Lead the optimisation of the delivery and promotion of digital content as Bupa APAC adopts a headless CMS architecture, to drive engagement, sales, and overall business performance.
Integrate content merchandising strategies with broader marketing and business objectives to support brand growth and drive the Bupa emblematic KPIs.
Accountable for defining an enterprise approach to enhance content visibility and effectiveness through SEO (Search Engine Optimisation), personalisation, and digital marketing techniques, in collaboration with business unit leaders.
The impact of your work will be measured by the achievement of Blua Adoption (Emblematic KPI) as well as content engagement, audience growth, content governance risk within appetite, deploy time and efficiency of content production and publishing.

What will you bring?

+10 years experience in digital content strategy creation and merchandising, driving performance against defined KPIs
Proven ability to lead high performing teams with a strong coaching teams’ ethos to build on strengths. Ability to give and listen to feedback and ability to recruit and develop talent from a diverse range of digital skills
Experience ensuring that content meets legal, regulatory, and accessibility standards (e.g., WCAG).
Demonstrated experience in developing and implementing and an enterprise SEO strategy
Excellent verbal and written communication skills to effectively convey ideas, ensure buy-in from stakeholders across the enterprise creating alignment.
Comfortable operating with ambiguity through novel challenges requiring a broad stakeholder group and resources to understand, align and execute on a shared vision.
Experience in using CMS platforms, ideally headless, analytics tools such as Adobe Analytics, and SEO principles.
Experience with distributed authoring models, publishing consistent, personalised content at scale, aligned to content creation guidelines and quality standards
Strong organisational skills, with experience handling multiple initiatives and priorities simultaneously.
Experience working in an agile environment, with knowledge of both Scrum and Kanban methodologies

What’s in it for you

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.

You will feel happier and healthier working at Bupa!

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home