Senior Marketing Brand Management Specialist (Remote)

Develop and drive highest-risk, highest-opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives

Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance

Serve as program or product owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy

Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; often directly manage agency resources and consulting engagements to marshal the appropriate resources required to achieve success

Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives

Serve as a mentor and SME to other market managers and communication managers and demonstrate the department’s best practices in all areas of marketing

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive

Establish goals and set targets to measure success of programs for the market segment

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing, or related field or equivalent training, education, and experience

Six years of experience in product or brand management

Advanced understanding of brand management concepts and building/execution techniques

Solid working knowledge of MS Office, PowerPoint, Word, and Excel

Proven ability to develop and execute marketing strategies

Ability to elevate the perception of our corporate brand and our company

Excellent project management skills and experience managing large projects

Proven track record of influencing constituents for optimal results

Excellent organization skills, detail-oriented, and ability to multitask

Excellent verbal, written, and interpersonal communication skills

Flexible and able to quickly and effectively change priorities and direction

Strong analytical skills required

Ability to write and present clear and concise reports

Regularly exercise discretion and independent judgment in the performance of job duties

#LI-MARCHON

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please

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