Senior Marketing Manager Apac (Remote)

Overview:

Responsibilities:

• You will partner with regional and Marketing leadership, team members and external agencies to develop and implement integrated marketing and communication programmes that align with overall Marketing and business objectives

• Conduct market research to identify challenges and opportunities in the APAC market

• Maintain and apply in-depth knowledge of current and developing industry and marketing trends and local market developments

• Identify key target audiences and create segmented and multi-channel marketing campaigns to reach and engage them effectively

• Create detailed marketing plans, including timelines, budgets, and defined success measures

• Ensure campaigns are delivered on time and in budget and results are analysed and shared as appropriate

• Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.

• Develop and execute multi-channel demand generation campaigns, including digital advertising and content marketing to drive lead generation and conversion

• Utilise marketing automation tools to track and nurture leads through the sales funnel.

• Monitor lead flow, lead distribution, and conversion rates to ensure attainment of targets

• Generate engaging and innovative content across all channels (website, blogs, social media, email, other collateral, and branded materials) to differentiate HireRight as a market leader in APAC

• Produce compelling content that drives engagement and conversions and is tailored to different stages of the customer journey

• Monitor and analyse the performance of marketing campaigns

• Use data-driven insights to optimize campaigns and improve ROI

• Prepare regular reports on marketing activities, performance, and outcomes and adjust strategies as needed, sharing outcomes and recommendations with regional and marketing leadership and team members

• Collaborate with business leaders and teams across regions and functions to drive business and marketing needs

Qualifications:

• Bachelor’s degree in English, Marketing, Communications, or a related field

• 5-7 years’ experience in delivering integrated marketing campaigns, including online and offline lead generation, content, and communications programs in B2B enterprise organizations

• Familiarity with planning and delivering local marketing tactics across multiple countries in APAC

• Proven work experience in writing digital and customer-facing content

• Excellent verbal and written communication skills

• Proven track-record of success in partnering with Sales for common goals

• Strong relationship management skills and thrive in customer-facing opportunities

• Ability to think strategically and develop comprehensive, data-driven marketing plans

• Understands marketing metrics and digital campaign tactics including but not limited to SEO and targeting

• Knowledge of Content Management Systems, email automation, and customer relationship management systems (especially Salesforce Pardot, etc.)

• Proficiency with MS Office applications

• Great attention to detail and project management skills. This role requires balancing several initiatives together

• Results-driven, self-motivated, organized, proactive, collaborative

• Occasional international travel may be required

What do we offer:

• Group Term Life
• Group Living Care (Additional)
• Group PreferredCare Plus
• Groups Catastrophic Medical
• Group Dental
• Group Personal Accident (Chubb)