Senior Marketing Manager (Remote)

Job Title: Sr. Manager, Marketing (Website and Content Strategy)

Location: Remote

Reports To: VP of Marketing

About :

Our client is transforming how individuals access and manage alternative investments by providing an easy-to-use platform for investing in everything from startups to real estate to cryptocurrencies. We are dedicated to democratizing investment opportunities, empowering investors, and growing wealth through modern, intuitive financial tools.

Job Overview:

We are seeking a highly skilled and strategic Sr. Manager, Marketing to lead the development and execution of our client’s website strategy, including the build-out of new content channels like video and podcasts. Reporting to the VP of Marketing, this role will focus on positioning client’s unique value proposition as the premier resource for alternative investment education, acting as a central hub for both B2B and B2C audiences. The ideal candidate excels at delivering tailored information across multiple channels, with expertise in digital marketing, UX design, content strategy, SEO optimization, and cross-functional collaboration.

Key Responsibilities:

Website Strategy & UX Oversight:

• Lead the overall strategy for our client’s website, ensuring alignment with business goals while building trust and adding value for B2B and B2C audiences.
• Prioritize the user journey for both institutional and individual investors, optimizing for lead generation, engagement, and clear calls to action.

Audience Segmentation & Personalization:

• Develop audience-targeted strategies that resonate with B2B and B2C segments, such as institutional partners, asset managers, financial advisors, and individual investors.
• Create personalized content and user journeys for each audience, improving engagement and relevance.

Content Strategy:

• Build a comprehensive content strategy focused on investor education for B2C audiences and thought leadership for B2B audiences.
• Manage the blog and resource center, producing high-quality, educational, and timely content that resonates with institutional clients, prospective investors, and talent.
• Launch new content channels, including video tutorials, educational webinars, and a relaunched podcast series aimed at thought leadership and brand storytelling.

SEO & Performance Optimization:

• Implement SEO best practices to increase organic visibility for both B2B and B2C content, including talent acquisition materials.
• Continuously optimize website structure, on-page SEO, and content for both audience reach and conversion rates.

Lead Generation:

• Drive lead generation through targeted campaigns for each audience segment, collaborating with growth and product teams to optimize lead capture mechanisms.

Advertising Strategy:

• In partnership with the Engagement Manager, develop and manage digital advertising across paid search, display, and social media channels for B2B, B2C, and recruitment audiences.
• Ensure all campaigns are optimized for conversion and lead generation, regularly reviewing performance metrics.

New Channels: Video & Podcast

• Build out video capabilities to create educational content, webinars, and investor success stories.
• Relaunch client’s podcast series to establish thought leadership and engage both current and prospective investors.

Connected Client Journey:

• Ensure a seamless experience between client’s website and the investing platform, guiding users from content discovery to sign-up and engagement.
• Customize journeys for institutional partners and individual investors to meet their specific needs.

Cross-Functional Collaboration:

• Collaborate with teams across the organization, including product, engineering, and design, to optimize user journeys and ensure brand consistency.

Reporting & Analytics:

• Key Performance Indicators (KPIs): Define and track KPIs for website and new channel performance across audience segments.
• Data-Driven Insights: Use web analytics and heat-mapping tools to analyze behavior trends, identifying areas to optimize user experience.
• Monthly & Quarterly Reporting: Provide performance reports segmented by B2B and B2C audiences, presenting insights and recommendations to the VP of Marketing and leadership team.
• Campaign Reporting: Track metrics such as conversion rates, cost per lead, and engagement to evaluate the success of advertising and lead generation efforts.
• A/B Testing & Optimization: Lead A/B testing to improve messaging, content, and design for each target audience.
• Cross-Channel Reporting: Integrate reporting from digital channels, including email, paid media, video, and podcast, to optimize strategy across B2B and B2C segments.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of experience in digital marketing with a focus on website strategy, content development, and SEO, including both B2B and B2C.
• Proven track record of driving website growth and lead generation in a B2C or fintech environment; B2B experience is a plus.
• Strong understanding of audience segmentation, UX/UI principles, and experience working with product teams.
• Experience creating and managing content that highlights company value proposition
• Proficiency with web analytics tools (e.g., Google Analytics), SEO platforms, and content management systems.
• Excellent communication, project management, and leadership skills.
• Ability to analyze and interpret data to inform strategy and decision-making.
• Experience with paid media strategies and digital advertising campaigns.