Senior Marketing Manager (Remote)

We are seeking a passionate Senior Marketing Manager with client facing experience. You will own several accounts, including strategy and execution of marketing campaigns to acquire, engage, and retain customers in the exciting legal cannabis market.

This is a high-impact role managing email and ad promotions that are seen by millions of customers per month. In addition to building consumer-facing communications, the Senior Marketing Manager will also own client relationships, report on campaign metrics, and learn how to make actionable recommendations based on data. You will work closely with Headquarters internal team and partners to create delightful customer experiences.

The working hours for this role are 9am – 5pm PST (afternoon hours for candidates located in Europe)

Job Description

• Define and measure KPIs in alignment with client eCommerce goals and brand objectives
• Collaborate with cross-functional teams, as well as external resources in the development of media campaigns
• Develop and manage digital prospecting and remarketing campaigns
• Develop and implement A/B and multivariate testing methodologies for messaging, calls to action, and conversion funnels, with a focus on improving conversion rates and aligning with business goals
• Collaborate with UX/CX, SEO, CRM and analytics stakeholders to optimize funnels and customer journeys
• Synthesize data from various sources and deliver actionable insights, based on both qualitative and quantitative sources
• Assist in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition costs
• Provide ongoing/weekly/monthly insights and reporting to all stakeholders through an in-depth analysis regarding campaign results and recommendations for continued optimization
• Maintain consistent brand voice across media placements and 3rd party sites/channels
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identify and test new channels to continue to meet or exceed established critical metrics
• Provide expertise on incremental paid channels such as TikTok, X, Twitch, and other platforms
• Manage relationships with external partners, agencies, or vendors involved in campaign execution
• Develop, execute, and optimize paid marketing strategies across key digital channels including Meta properties, Google Ads, and others
• Help manage advertising budgets to maximize ROI and ensure efficiency in spending
• Continuously explore new growth opportunities through emerging platforms, tools, and technologies
• Monitor and ensure proper attribution and tracking through tools like Google Analytics, Facebook Pixel, and other marketing attribution platforms
• Develop weekly and monthly performance reports and present findings and recommendations to senior leadership

Requirements

• 3+ years of experience in managing paid/performance media for marketing agencies or CPG/retail/ecommerce brands
• Proven experience managing large-scale digital campaigns across various platforms (Google, Meta, etc.)
• Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, and other ad platforms
• In-depth understanding of the digital media landscape and ad types across SEM/PPC, display, video and native placements
• In-depth understanding of SEM/PPC campaign creation and management
• Experience in creating mutli-channel media plans in support of eCommerce objectives
• Hands-on experience with Tradedesk (or other RTB platforms), Google ads, tag management
• Ability/interest in analyzing metrics/KPIs and transforming into compelling stories
• Strong understanding and experience with A/B testing fundamentals, implementation, and platforms like Optimizely and Google Optimize, along with expertise in conversion rate optimization and attribution models
• Hands-on experience with Unbounce landing page creation, or comparable platform
• Advanced knowledge of Google Analytics, Google Tag Manager and/or comparable analytics and tag management platforms
• Experience with creating audience segmentation based on 1st and 3rd party data
• Superior verbal and written communication skills with the ability to convey complex data and concepts to non-experts
• Lead internal and external meetings and translate analysis into actionable plans. and considerations to non-experts, and lead both internal and 3rd party status meetings.
• Individual must be energetic, highly motivated, a self-starter, and driven to succeed
• A dynamic, intuitive, strategic thinker and strong team player is a must
• Strong project management skills and ability to manage multiple campaigns simultaneously

Benefits

• Fully remote position
• Internal Learning and Development Advisor / Consultant to support your growth
• Salary increase opportunities based on performance
• Opportunities for professional growth; working with the largest companies in the expanding cannabis industry ($10M+ monthly revenues)

Looking forward to meeting you!