Senior Marketing Manager (Remote)

Senior Marketing Manager – Remote

SUMMARY:

The Senior Marketing Manager will assist with a variety of multichannel marketing efforts on behalf of select AllCampus partners. This individual will be the client-facing point person for activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and analysis/reporting/communication of progress toward budgeted goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as a marketing strategist and point person for specific assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets
• Assist with the launch of new programs as assigned by the AVP of Marketing, working closely with AllCampus cross-function teams and external partner contacts
• For new and existing AllCampus partners, work with internal and external stakeholders to develop target personas and the optimal program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student journey
• Partner closely with partnership service director and enrollment director as part of the AllCampus pod team structure to monitor program health and collaborate on optimizations
• Work with cross-functional channel managers (paid digital, corporate partner, SEO, email, social media, niche/affiliate marketing and webinars) and other AllCampus teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel
• Work with analytics team to track and report weekly and term-by-term program status and key metrics to leadership and partner clients
• First level manager of subordinate team member in the day-to-day performance of their jobs, providing guidance and support to help ensure team member’s project milestones/goals are met

EDUCATION AND EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus
• At least 5-9 years of experience in digital marketing — driving marketing strategy, preferably in the higher education industry, showing increasing progression and responsibilities and a deep understanding of modern digital marketing tactics including but not limited to paid search/social and search engine optimization
• Exceptional written and verbal communication skills and client presentation experience
• Strong project management and account management background
• Demonstration of analytical knowledge and advanced reporting skills
• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms
• Experience with project management tools such as Trello and collaboration tools such as Slack

The salary range for this position is $80,000 to $105,000.

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion.

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