Senior Marketing Manager (Remote)

Marketing
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level

BettingJobs

Senior Marketing Manager (Remote)

Senior Marketing Manager | BettingJobs | Argentina

BettingJobs are working with one of the most successfulEuropean sportsbook and casino operators who are looking to add a MarketingManager for Argentina as they look to launch in the market.

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BettingJobs are working with one of the most successfulEuropean sportsbook and casino operators who are looking to add a MarketingManager for Argentina as they look to launch in the market.Responsibilities:Define marketing targets (e.g. site traffic volumes, new uniquevisitors, new registrations, new first active customers, depositors,conversion rates, CPA and player value) for the market in alignment withthe country manager, as derived from the overarching financial KPIsDevelop tactical action plans: brand positioning, strategic mediaapproach (media type, media channels, media formats) and strategic campaignplanningDevelop and localize together with external creative agencies allcreative material (TV, ATL, BTL, digital, on-site), ensuring optimumcompatibility between creatives and local target group characteristicsPropose, implement, monitor, and report on the marketing budgetWork closely with HQ product development teams to further adapt anddevelop all products and services to meet local market high standards andrequirementsCoordinate and supervise local and central content teams to ensure thebest quality and consistency of any inbound and outboundcommunicationsMonitor, track and evaluate all marketing activities and report KPIs ofchannels and campaigns (TV/ ATL, digital, on-site, affiliatemarketing/network) to ensure targets are achieved or take respectivemeasuresMonitor and report on competition and their activities regardingcommunications, product and compliance areas; conduct market and mediaresearch and coordinate with HQ in rolling out global market researchinitiativesManage local and global agencies and third partners for the executionof the regional campaigns/communications planCreate reports and analyses for the country manager with whom themarketing manager will closely work with as well as for further seniormanagersEnsure that all marketing activities are compliant with localregulationsLead and develop a local marketing team; represent the companyinternally and externally.Requirements:• Bachelor’s Degree in marketing or a relevant field.• Min. 5 years of experience in a marketing manager position in theonline world.• Excellent command of English and Spanish.• Passionate about sports and the online gaming industry.• Business orientation and understanding, entrepreneurial attitude andspirit.• Strong analytical skills and a data-driven mindset.• Get inspired by designing and executing new creative projects thatultimately drive KPIs and help achieve the defined targets.• Hands-on mentality and proactive approach; likes to work inteams.• Strong communications skills to convey targets, actions, plans andinspire others to deliver the plan. Mostrar más Mostrar menosTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home
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