Senior Marketing Specialist (Remote)

Essential Responsibilities

• Understand RainFocus’ competitive landscape, customer needs, and event industry trends.
• Collaborate with all marketing functions to develop and execute effective marketing campaigns.
• Work closely with cross-functional teams, including sales, client success, and product, to ensure alignment and effective execution of marketing initiatives.
• Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company’s values and market positioning.
• Create and refine sales templates, marketing emails, and other marketing collateral in line with the brand voice and style guide.
• Assist in the creation, testing, and execution of email marketing campaigns, with attention to detail.
• Learn and efficiently leverage marketing automation tools and other internal systems to streamline processes and execute targeted marketing campaigns.
• Track key marketing metrics and KPIs to measure campaign performance and provide actionable insights.
• Analyze target buying group engagement to optimize messaging and engagement strategies.
• Identify opportunities to introduce innovative marketing tactics and new strategies to drive growth.
• Record campaign data and insights to ensure accurate and informed decision-making.

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, or a related field
• Three-plus years of experience in marketing (experience in account-based marketing or demand generation in associations or retail verticals is a plus)
• Strong understanding of marketing automation tools and CRM platforms (experience in Marketo and Salesforce is a plus)
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work independently and as part of a team
• Experience with email marketing preferred