Senior Media Buyer (Remote)

Senior Media Buyer | Candid Maven | Worldwide

Job Title: Digital Media Buyer

Location: Remote

Position Overview: We are seeking a results-oriented Performance Marketing Media Buyer with expertise in driving high ROI through data-driven strategies and campaign optimizations. The ideal candidate will have 5+ years of experience managing performance-based digital campaigns, with an emphasis on PPC, paid social, and display advertising. This role demands a high level of analytical skill, a deep understanding of GA4, and a proven track record of achieving aggressive ROI goals in a fast-paced, results-driven environment.

Key Responsibilities:

• Design and Execute High-ROI Campaigns: Create and manage performance-focused search, display, and social campaigns across Google, Bing, Facebook, and other platforms, focusing on maximizing ROAS and achieving aggressive KPI targets.
• Campaign Optimization: Conduct continuous campaign optimizations, including multivariate testing (A/B testing), audience segmentation, and bid adjustments to ensure optimal performance and return on investment.
• Data-Driven Decision Making: Use GA4, Google Tag Manager, and advanced Excel techniques to analyze campaign performance, adjusting strategies based on real-time data insights.
• Extensive Keyword Analysis: Leverage tools like SEM Rush to conduct in-depth keyword research and competitive analysis, identifying opportunities for high-performing, cost-effective keywords.
• Creative Optimization: Develop compelling ad copy, optimize creatives, and adjust landing pages to enhance conversion rates and overall campaign effectiveness.
• Cross-Platform Campaign Management: Set up, launch, and monitor campaigns across multiple channels, ensuring cohesive messaging and performance tracking to meet defined ROI goals.

Qualifications:

• 5+ years of experience in performance-based media buying, with a proven track record of achieving aggressive ROI and KPI targets.
• Expertise in GA4, Google Tag Manager, and advanced Excel capabilities, with a strong focus on data-driven campaign analysis and reporting.
• Deep PPC Knowledge: In-depth understanding of PPC strategies, optimization techniques, and cost-per-acquisition (CPA) metrics.
• Advanced Analytical Skills: Ability to independently evaluate campaign data and make informed optimization decisions that maximize ROAS.
• Proficiency in SEM Rush or similar tools for comprehensive keyword research and competitive analysis.
• Strong Experience in Facebook Advertising and / or Google Ads, with a focus on achieving performance-based goals on social platforms. Experience with TikTok, Bing, and Yahoo a plus.
• Exceptional Attention to Detail: Skilled in refining campaigns through ad copy, creative testing, and landing page optimization to drive conversions.

Job Types: Full-time, Permanent

Pay: $5,000.00-$8,000.00 per month

Schedule:

• Evening shift
• Monday to Friday
• Night shift

Application question(s):

• Do you have experience creating your own digital ads for a platform like Facebook?
• Have you manages ROAS campaigns with Google Ads?
• Have you managed Facebook ads campaigns?
• Are you Google Ads Certified?

Experience:

• Media buying: 5 years (preferred)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home