Senior National Account Manager Convenience (Remote)

Senior National Account Manager – Convenience

Remote (with extensive travel across the UK)

Competitive Salary, Bonus Car or Car Allowance + Benefits

A great opportunity has arisen for a Senior National Account Manager to join a highly successful and innovative BWS company in the FMCG industry.

They have an instantly recognisable brand and are known for regularly updating their product portfolio offering across Bottled and Draught with exciting flavour variations.

This role is ideal for a results-driven individual with strong experience in the convenience and cash & carry sector.

The Role

As the Senior National Account Manager, you will be responsible for managing and strategically developing key accounts, including Co-op, Nisa, and other convenience customers as needed. You’ll have a key focus on increasing brand presence and driving profit, working with a Brand leader in its category.

Key Responsibilities:

• Manage and nurture key customer accounts through regular contact with buyers and other stakeholders.
• Drive the development of the brand with key customers, exceeding annual profit and volume targets.
• Create and implement promotional plans, while ensuring product availability through accurate forecasting.
• Analyse account performance and competitor activities, adjusting strategies as necessary to ensure growth.
• Maintain regular communication with internal stakeholders, including the Channel Controller and colleagues across business units.

Key Requirements:

• Proven National Account Management experience within Convenience or Grocery channels.
• Demonstrable experience in alcohol or FMCG sales, with a strong track record in managing brands.
• Excellent P&L management, forecasting, and analytical skills.
• Strong negotiation skills, with experience in joint business plans and category management.
• Ability to work autonomously and as part of a team, with exceptional interpersonal and relationship-building skills.

About You: The ideal candidate is a self-motivated professional with a passion for sales and business growth. You are a strong communicator, able to build lasting relationships with key decision-makers, and have a hands-on approach to account management. Your integrity, professionalism, and drive for success are at the core of everything you do.

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.

📩 Kayleigh.astin@advocate-group.co.uk

📞 020 7871 8000