Senior On Premise Marketing Manager East (Remote)

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn’s Top Startups 2022, Contagious’s Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Ensure your Liquid Death job offer is legitimate and don’t fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

About The Job

Liquid Death is looking for a Senior On-Premise Marketing Manager, East to be responsible for identifying and marketing top accounts in each territory to drive sales. Top accounts include, but are not limited to bar chains, hotels, casinos, and iconic, high volume venues. This person will be primarily focused on discerning key accounts that fit Liquid Death’s brand portfolio, negotiating, and consistently marketing within those accounts to drive sales. This person will be extremely relationship focused in and off the field working closely with distribution partners to market and sell Liquid Death product within key accounts on an on-going basis. This role is a fully remote position with an ideal homebase location on the east coast and requires a high volume of travel with the ability to work nights and weekends. This person will report directly to the VP, On-Premise Marketing & Concessions.

Responsibilities

• Identify and discern high volume, on brand accounts in each territory
• Develop branding and awareness strategies to drive sales by using branded POS materials, menu placements/signature cocktails, SKU line expansions, and retail partnerships where appropriate
• Work closely with distribution partners to manage key on-premise accounts and lead the sales process
• Collaborate internally with sales reps, district managers, and key account specialists
• Consistent relationship management across key accounts and distributor partners, plus their on-premise teams
• Work with distribution partners to lead incentive programs and participate in ABPs (Annual Business Plans) to drive sales
• Analyze data within VIP to spot market trends and support brand growth within the on-premise channel in each territory
• Use Liquid Death guidelines to align on-premise short and long-term strategies with the company’s overall business goals
• Develop and execute fun and engaging marketing tactics such as on-site events, sampling, sweepstakes, and giveaways
• Allocate resources to maximize ROI and product relevance on-premise
• Monitor market trends, competition, and analyze reports
• Build strong relationships with key decision-makers and staff to create “brand ambassadors”
• Develop key account relationships and attend on-site promotional events

Knowledge, Skills, & Experience

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing
• Minimum of 4 years of marketing and/or sales experience within the beverage and distributor environment
• VIP software experience
• Data driven
• Strong organizational, interpersonal, and communication skills (written and verbal).
• Great social skills with the ability to build relationships quickly
• Excellent negotiator & influencer, preferably with distribution partners
• Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)

Qualifications

• Hospitality experience and an existing network
• Willing to work on weekends and nights fairly often and ability to travel 75% of the time
• Ability to lift up to 25 lbs

The typical salary range for this position is: $113,000 – $120,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.