Senior Paid Media Manager For North American Universities (Remote)

Our client is a performance marketing agency specializing in mission-driven organizations, particularly in education. Since 2020, the agency has grown rapidly, serving a diverse client base with a talented team of marketers across North America.

In this role, you will lead paid media campaigns designed to attract prospective students to universities and educational programs. As a Paid Media Director, you’ll strategize, execute, and optimize campaigns across multiple channels, delivering results that align with client goals.

Your Role:

As a Paid Media Director, you will oversee paid media campaigns for education-focused clients, helping universities and institutions reach prospective students effectively. This role combines strategic planning, campaign execution, and client relationship management to ensure high-performing campaigns.

Key Responsibilities:

• Plan, execute, and optimize digital media campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic display to attract prospective students.
• Lead account planning processes, aligning campaigns with client goals such as lead generation, open house registrations, or program enrollment.
• Monitor campaign performance and deliver regular reports with actionable insights to improve results.
• Collaborate with creative teams to develop ad assets tailored to target audiences, including students and their families.
• Act as the primary point of contact for senior clients, providing strategic guidance and ensuring alignment on campaign objectives.
• Stay updated on trends in digital advertising and higher education marketing, bringing innovative ideas to campaigns.

You Bring:

• 5+ years of experience in paid media management, with a strong focus on lead generation and performance-based campaigns.
• Expertise in digital advertising platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic display.
• Proven ability to develop and execute multi-channel campaigns, ideally in sectors like education, nonprofits, or mission-driven organizations.
• Experience with analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms for performance tracking and optimization.
• Strong organizational skills to manage multiple campaigns and client portfolios.
• Excellent written and spoken English, with experience presenting strategies and reports to senior clients.
• Familiarity with marketing to education audiences, such as prospective students, is a strong advantage.

Bonus Points:

• Knowledge of streaming media platforms like YouTube or Spotify for targeted ad placements.
• Experience with SEO or CRO (conversion rate optimization) to enhance landing page performance.
• Familiarity with higher education marketing trends and student recruitment challenges.
• Background in managing or mentoring junior media specialists or cross-functional teams.

What’s Offered:

• Fully remote work environment with flexible scheduling.
• Competitive pay based on experience.
• The opportunity to create meaningful campaigns that drive student success.
• A collaborative, mission-driven team that values innovation, kindness, and growth.
• Professional development opportunities in a fast-evolving organization.

Interview Process:

• Introductory Chat: A 30-minute call to discuss the role and your background.
• Case Study Review: A short exercise to evaluate your ability to strategize and analyze paid media campaigns for education clients.
• Team Fit Interview: Meet with team members to discuss your approach to problem-solving and collaboration.
• Final Interview: A conversation with agency leadership and offer presentation.

This is an immediate hire—apply today to help create impactful education campaigns that inspire the next generation!