Senior Product Manager (Remote)

Position Overview

We’re seeking an experienced Senior Product Manager to lead the Mavely Creator

Apps product to achieve its vision of “Game Over” – a state where Mavely is the

preferred platform for creators. This role is critical for scaling the product to meet

ambitious engagement and revenue targets, making Mavely Creator Apps the #1

choice for creators.

The Senior Product Manager will manage the entire product lifecycle, including

ideation, requirements definition, UX design, technical development, and launch.

They will serve as the Subject Matter Expert (SME) and product visionary,

collaborating closely with cross-functional teams to build a product that creators

love and brands trust.

Key Responsibilities

1. Product Vision and Strategy

○ Define and execute the product strategy for Mavely Creator Apps,

aligned with the company’s vision to make it the #1 choice for creators.

○ Work with the VP of Product to set ambitious engagement and revenue

targets, ensuring the product meets the daily active creator goal of high

daily active creators and increasing earnings per hour on average.

○ Act as the primary thought leader and SME for the product, staying

current on industry trends and the competitive landscape to drive

innovation and differentiation.

2. Product Development and Sprint Lifecycle Management

○ Lead the entire sprint lifecycle, from Product Requirements Definition

through to General Availability, ensuring timely and high-quality

releases.

○ Collaborate with UX, Engineering, and Data Science teams to develop

and deliver product features that enhance creator earnings and

engagement.

○ Oversee sprint planning, standups, retrospectives, and other Agile

rituals, ensuring smooth and efficient workflows.

○ Continuously prioritize the product roadmap and backlog to align with

company goals and user needs.

3. Stakeholder Collaboration and Communication

○ Work closely with cross-functional teams, including Product Marketing,

Engineering, Data Science, and Finance, to ensure all stakeholders are

aligned on the product vision and progress.

○ Partner with the Product Marketing team to develop a go-to-market

strategy that promotes new features and engages existing users.

○ Communicate product updates, roadmaps, and insights to executive

leadership and other key stakeholders.

4. User Research and Data-Driven Decisions

○ Conduct ongoing user research and engage directly with creators to

understand their needs, pain points, and behaviors.

○ Define key performance indicators (KPIs) to measure the product’s

success and drive data-informed decisions.

○ Use data analytics and A/B testing to validate feature impact and

continuously improve user experience and engagement.

5. Roadmap and Feature Prioritization

○ Develop a comprehensive product roadmap with a focus on delivering

impactful features, including smart search, personalized

recommendations, and AI-driven content generation.

○ Prioritize features based on user feedback, business goals, and the

overall vision for “Game Over.”

○ Collaborate with the engineering team to ensure features are

technically feasible and can be delivered within the planned timeline.

6. Product Vision Realization – “Game Over”

○ Drive the vision of Mavely Creator Apps to become the industry-leading

platform for creators, with AI-powered recommendation engines,

next-best-actions, and generative content AI.

○ Ensure the app provides creators with a seamless, high-value

experience that boosts daily earnings and engagement.

○ Work towards achieving the ultimate goal of daily active users and

earnings per hour spent on the app.

Qualifications

● 8-10 years of Product Management experience in a similar role, preferably

within creator platforms, social media, influencer marketing, or e-commerce.

● Proven track record of driving high-impact products to achieve strong user

engagement and revenue growth.

● Experience leading a product through the entire development lifecycle,

including requirements gathering, UX design, technical design, development,

testing, and launch.

● Demonstrated expertise in Agile methodologies and sprint management, with

the ability to adapt to changing priorities and guide cross-functional teams.

● Strong analytical skills, with the ability to leverage data and user feedback to

make informed product decisions.

● Excellent communication and collaboration skills; able to work effectively with

cross-functional teams and engage with executives and key stakeholders.

● Experience with AI and recommendation systems is a plus, particularly in

implementing AI-driven features like predictive recommendations, generative

content, and smart search.

● Passion for the creator economy and a deep understanding of the needs,

behaviors, and motivations of influencers and creators.

Key Skills

● Product Vision and Strategy: Ability to define and execute on a compelling

product vision and roadmap that aligns with company goals.

● Data-Driven Decision Making: Skilled in analyzing data to drive product

decisions, with a strong focus on measurable impact.

● Agile Project Management: Experienced in leading Agile teams, managing

backlogs, and running sprints.

● User-Centric Design: Commitment to building a product that is user-friendly,

intuitive, and enhances the creator experience.

● Technical Acumen: Understanding of technical requirements and ability to

communicate effectively with engineering teams.

● Stakeholder Management: Proven ability to influence and build relationships

with stakeholders at all levels.