Senior Product Marketing Executive (Remote)

Senior Product Marketing Executive

Location: Remote, Based in UK

Annual Salary: £30,000

Contract: Permanent

Hours: 37.5 per week

Line Manager: Global Head of Product Marketing

Recruiter: Meikay Cheng

Overview

Twinkl is seeking a dynamic and results-oriented Senior Product Marketing Execr to join our global team in the UK. In this strategic role, you will lead the development and drive the execution of product marketing strategies for Twink’s solutions. You will lead cross-functional teams to drive product awareness, adoption, and customer engagement through innovative marketing initiatives. You will develop campaigns and initiatives across Web & App marketing placements, drive seamless customer experiences, and optimise marketing performance across digital platforms.

Key Responsibilities

• Conduct market research to understand customer needs, competitor landscape, and industry trends. This knowledge informs product positioning and messaging.

• Re-evaluate the positioning and categorisation of products to align with market needs and re-assess existing positioning.

• Set the stage for successful product launches by conducting thorough market research, crafting compelling messaging, and developing engaging content for various channels.

• Lead the creation and orchestrate the execution of integrated marketing campaigns that seamlessly blend online and offline tactics, maximising the impact of each solution launch.

• Develop detailed customer journey maps and effectively identify touchpoints and strategies to market across the funnel.

• Implement go-to-market strategies across various marketing channels, utilising A/B testing to optimise marketing messages and creative assets.

• Manage the product lifecycle through continuous marketing initiatives across the customer journey and funnel to increase product adoption.

• Optimise web & app marketing placements performance.

• Become a core user of our CMS system and identify opportunities to improve efficiencies.

• Develop compelling marketing materials like website copy, product descriptions, blog posts, and presentations to educate and excite potential customers.

• Leverage automation, segmentation, and personalisation for effective outreach across always-on and episodic activations.

• Analyse campaign performance data and leverage insights to optimise strategies and maximise ROI.

• Communicate and report back on campaign and strategy performance and provide insights for future campaign development.

• Collaborate closely with international marketing teams to ensure consistency and tailor strategies to resonate with diverse audiences worldwide.

• Stay ahead of marketing and educational technology industry trends, constantly seeking innovative ways to reach and engage educators.

• Be the voice of the product within the company, working closely with product managers, designers, and engineers to thoroughly understand its features and benefits.

Requirements

• Proven experience in a product marketing role with a focus on both digital and physical products.

• Background in developing and executing product marketing strategies and integrated campaigns.

• Strategic thinker with the ability to translate business goals into effective product marketing strategies.

• A strong focus on understanding and addressing customer needs and preferences.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

• Deep understanding of the education sector and the digital marketing landscape.

• Proficient in using marketing analytics tools and platforms to measure campaign performance and ROI.

• Creative mindset with a passion for innovative marketing approaches.

• Strong analytical skills with a passion for data-driven marketing decisions.

• Project management proficiency with a focus on delivering impactful activations.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a “Me” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation – cycle-to-work scheme
• Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave