Senior Product Marketing Manager (Remote)

The Company:

Rebrandly has been recognized as one of the leading software companies globally by G2 Crowd for 2024. The company’s branded link-management platform ensures that links are safe, secure, and engaging for individuals, agencies, businesses, and developers, driving optimal performance. Rebrandly follows a product-led growth (PLG) model, where the product is central to user acquisition, retention, and revenue expansion. Rebrandly also has a sales team, and sales enablement is crucial to our company’s successful go-to-market strategy.

With a diverse and global team spanning the US, Ireland, Italy, India, Spain, the UK, Poland, and the Philippines, Rebrandly caters to tens of thousands of customers in over 30 countries. Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. Headquartered in the US, with offices in Rome and Dublin, Rebrandly serves millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow. For more information, please visit www.rebrandly.com.

Purpose

As Product Marketing Manager, you will leverage a deep understanding of customers, markets, and products to create effective go-to-market strategies, positioning, messaging, and sales enablement content. Taking insights from customers, internal teams, and research, you will create messaging that spans the breadth of our marketing efforts—to drive awareness, purchase, and adoption of Rebrandly’s products and solutions. You will collaborate across product, sales, and customer success teams to position our current and future solutions and create marketing content and sales enablement programs. This role reports to our Chief Product Officer. This position will be fully remote in the Americas or Europe.

About You:

You are passionate about customer insights and skilled in building cross-functional strategies that drive revenue and identifying new features and solutions. You thrive in a fast-paced environment and are comfortable creating overall strategy and hands-on execution. You have a roll-up-your-sleeves approach and are willing to support the team and business. You’ve worked with products and offerings targeting technical audiences and developers and are used to translating complex technical concepts into compelling positioning using storytelling techniques. You’ve shipped SaaS products to tens of thousands of customers or more and are comfortable working with various customer personas – from very small businesses to large enterprises and developer communities.

What You’ll Do:

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth of Rebrandly.
• Develop competitive insights that inform campaigns, product innovation, sales enablement, positioning, and messaging.
• Lead the development and execution of go-to-market plans for new product launches and updates.
• Create, ideate, write, and execute product newsletters, public product changelogs, beta and launch announcements, and the publication of in-app product feature and launch messages.
• Work closely with the Rebrandly Engineering and Product Development team on product and new feature education announcements presented to users in product and via product newsletters, public changelogs, and roadmaps.
• Develop and partner to create solution-oriented content, including collateral, website content, videos, webinars, press releases, sales enablement content, and customer communications, to build awareness and support demand generation and sales.
• Conduct thorough market research to identify trends, opportunities, and competitive landscape to inform product development and marketing strategies.
• Drive qualitative and quantitative analysis to understand our user base, conduct user interviews, and gather and analyze customer feedback and data to inform product enhancements and new features. You will be encouraged to be an active participant in product strategy decisions.
• Formulate customer strategies and pitches by working closely with cross-functional teams, including product management, engineering, sales, and customer success.
• Monitor and analyze the performance of product marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.

Help define and track key performance indicators (KPIs) to monitor and optimize product adoption and revenue growth.

We’d Love To Hear From You If You Have:

• 5-7 years of experience min. Product marketing, product, or marketing experience with a Martech, PLG, and SaaS focus
• Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
• Familiarity with B2B marketing, lead generation, and sales processes
• Experience with naming, pricing and packaging new and exciting products and features
• History of success delivering product launches and creating and managing marketing programs
• Incredible communicator with an ability to influence and compel through a confident and credible delivery and storytelling approach
• Highly proficient in written and verbal English communication. We’d love for you to provide several examples of writing samples in the later stages of the interview process.
• Ability to succeed in a fast-paced environment while working across diverse teams (Engineering, Product, Customer Success, Sales, and Marketing)
• Proven ability to work independently and cross-functionally to complete projects
• High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment

Comfortable self-serving data insights from several internal sources of analytics and product insights.

While It’s Not Required, It’s An Added Plus If You Also Have:

• SEO knowledge
• Experience creating product training and educational content
• Experience in the martech industry
• Experience with partner marketing and creating partner enablement collateral
• Experience packaging solutions and API products for developers