Senior Product Marketing Specialist (Remote)

Senior Product Marketing Specialist | GetResponse | Poland

Are you a master at turning website visitors into engaged customers? Do you have a talent for crafting product descriptions that make people feel they can’t live without your offerings? Do you possess a keen eye for design, allowing you to create visually appealing content that captivates audiences? If you’re ready to elevate your career in a place where growth and learning are part of the daily routine, then GetResponse might be the perfect fit for you! 

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board. Our team is made up of 350+ fantastic individuals working in distributed locations. We’re global, remote-friendly, and multicultural, yet we share the same values.

We’re looking for a Senior Product Marketing Specialist to lead the communication and promotion of our exciting new GetResponse MAX product updates. 

Key responsibilities:

• Creating engaging product-related content for websites, presentations, and other marketing materials
• Designing and developing landing page mockups tailored to specific stakeholder requirements
• Collaborating with cross-functional teams—including Product Owners, SEO specialists, Designers, Localization experts, and Developers—to manage the website creation process
• Overseeing content management for specific web services within the CMS, such as Integrations
• Planning and executing promotional campaigns for new features, targeting diverse customer segments
• Developing and implementing marketing automation workflows to nurture leads and promote new features effectively
• Analyzing website performance across various channels and providing regular reports to inform strategic decisions
• Identifying  growth opportunities and optimizing channels using data insights, while addressing dependencies and blockers within cross-functional teams

You may be a perfect fit if you have:

• A minimum of 3 years of experience in product marketing and managing website projects
• An understanding of factors that impact conversions and engagement on websites or landing pages
• Knowledge of best practices and trends in product marketing and conversion rate optimization
• A growth-hacking and analytical mindset
• Proficiency in Polish, with strong verbal and written communication skills
• Advanced fluency in English (minimum C1 level), with a focus on high-quality written communication, essential for generating content in this role
• Experience with VWO, GA 360, and Google Data Studio

Salary range: 

• contract of employment: 8 000 – 11 000 PLN gross 
• B2B contract: 425 – 641 PLN net/man-day + VAT

Extra perks include: 

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely 
• home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space 
• private medical care for employees and their family members 
• employee referral program – up to 10 000 PLN for recommending a friend 
• corporate life insurance 
• employee pension program (PPE) 
• flexible working hours and no meeting days – we want to help you adjust your schedule to your activities 
• wellbeing and mental health culture – mental health helpline, sport card, yoga classes, etc. 
• modern equipment – most of our teams work on MacBooks 
• language classes 
• internal initiatives like webinars, knowledge-sharing sessions, and more! 

Apply and enjoy our fully remote online recruitment process! 

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities. 

2. Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us. 

3. Task challenge: Show off your skills! We’ll ask you to complete a brief task. We’ll suit it to fit your skills and your calendar. 

4. Final interview: It’s your chance to shine and show that you’re the perfect fit for the role. Meet your future manager and see what’s in store for you. 

5. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company! 

Michasia is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home