Social Community Lead (Remote)

ABOUT US

Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.

Our goals are monumental and go beyond selling a lot of gear – we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.

We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.

We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!

ABOUT THE ROLE

Reporting directly into the Marketing Director, the social and community lead will play a pivotal role in shaping and executing our brand’s content strategy across our social channels and activating our brand storytelling opportunities for events.

This is a chance for someone to really make a name for themselves in the early stages of an expanding marketing team and wider business where you will have the support and backing to help transform Reflo into one of the most exciting brands on the planet.

RESPONSIBILITIES

Social Media Management:

• Strategic Distribution: Ensure the effective distribution of our content to help us showcase our brand, our products and our partnerships across various social media platforms, including Instagram, Facebook, TikTok, Youtube and LinkedIn.
• Calendar Planning: Develop and execute content calendars and schedules to ensure a consistent and engaging presence on social media, aligning with brand campaigns, product launches, partnership activations and seasonal themes.
• Brand Voice: Be our internal champion for ensuring our brand tone of voice is consistent across all platforms as we communicate our mission and vision.
• Performance Analysis: Use our social media management tools to track, measure, and analyze content performance metrics and KPIs, such as engagement rate, reach, impressions, and conversions, to evaluate success and inform future content strategies and optimizations.
• Innovation & Development: Monitor social media trends, platform updates, best-in-class systems and collaborate closely with the wider Marketing team to brainstorm, plan, and execute content ideas and concepts that resonate with our target audience and improve engagement and brand awareness.

Community Engagement:

• Engagement: Interact with our social media community by responding to comments, messages, reposting and celebrating user-generated content, fostering a sense of community and building brand advocacy.
• Relationship Building: Monitor channels and cultivate relationships with key influencers, partners, brand advocates and community members to help us to identify opportunities to increase engagement and build brand loyalty.

Community Events & Social Content Management:

• Event Awareness & Content distribution: Help amplify awareness and showcase our involvement in incredible events across our social channels, such as Reflo Branded Events, Partner Events and Internal Events.

ABOUT YOU

Are you a creative thinker with a passion for sustainability, sports and storytelling?

ESSENTIALS

• 4+ years of experience in social media, events and digital marketing, preferably within the fashion, lifestyle or sports industries.
• Strong understanding of social media platforms, algorithms, and best practices, with a proven track record of managing schedules of engaging content and growing social media followings.
• Excellent written and verbal communication skills, with a knack for storytelling and brand narrative.
• Creative thinker with a passion for sustainability, sports, and visual storytelling.
• Highly organised with strong project management skills and the ability to multitask and prioritise in a fast-paced, start-up environment.
• An interest or understanding of developing creative using AI is a bonus. We will provide training in this as we see it as a big opportunity.

At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.

• Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team’s success and support the development of the sustainability mission across all areas of the business.
• Contribute feedback on process improvements and workflow optimizations for the company.
• Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.