Social Media Analyst (Remote)

Salary: INR 600000-750000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required:

Performance Analysis, Budget management, interpersonal skills, Project management, PPC, AppCode, Performance Marketing, Tiktok, LinkedIn Ads, Facebook Ads, Custom PHP (WordPress plugins)

Uplers is Looking for:

Job Description:

The Paid Social Media Specialist will be responsible for developing, executing, and optimizing paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, etc.). The ideal candidate is a data-driven marketer with a strong understanding of social media advertising strategies, audience targeting, and performance analysis. You will work closely with the broader marketing team to align campaigns with overall business goals and ensure that our paid social efforts deliver maximum ROI.

Key Responsibilities:

• Campaign Strategy: Develop and implement paid social media strategies that align with business objectives, including audience segmentation, budget allocation, and creative direction.
• Campaign Management: Set up, manage, and optimize paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and others without any mistakes
• Ad Creative: Collaborate with the creative team to develop compelling ad copy, images, and videos that resonate with target audiences.
• Performance Analysis: Monitor and analyse campaign performance metrics, providing insights and recommendations for optimization to improve ROI, CTR, CPA, and other key performance indicators (KPIs).
• Audience Targeting: Utilize advanced audience targeting techniques, including custom audiences, lookalike audiences, and demographic/behavioral targeting, to reach the most relevant users.
• Budget Management: Manage and optimize the budget for paid social campaigns, ensuring efficient spend allocation to maximize results.
• A/B Testing: Conduct A/B tests on ads and landing pages to identify the most effective strategies and continuously improve campaign performance.
• Reporting: Generate detailed performance reports on a regular basis, presenting findings and actionable insights to stakeholders.
• Stay Updated: Keep up with the latest trends and updates in paid social media advertising, adjusting strategies as needed to stay ahead of the competition.
• Collaboration: Work closely with other marketing team members to ensure a cohesive marketing strategy.

Requirements –

• Minimum 3-4 years hands-on experience in ROI/performance-driven Social media Ads Strategy across Facebook, and other ad platforms strategies and techniques.
• Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries.
• Working on App and web campaigns in all channels which includes Facebook, Instagram, LinkedIn, Tik Tok, etc.
• Excellent interpersonal, communication & project management skills.
• Understanding of Media partners and communication.
• Knows the basics of Google and FB like Formulas, terminologies, dashboard, etc.
• Knows about the latest updates in Social media platforms.
• It will be 100% execution work, which involves strategic involvement and implementation.
• High level of accuracy and attention to detail

How to apply for this opportunity?

• Register or login on our portal & fill out the application form.
• Clear the given Video Screening (30 min) and Click on ‘Apply’ to get shortlisted
• Once it’s all done, your profile will be shared with the client for the Interview round.
• When selected, just meet the client and get your exciting career started!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don’t hesitate to apply today. We are waiting for you!