Lotus Interworks
Social Media Content Manager (Remote)
Social Media Content Manager | Lotus Interworks |India
Job Title: Social Media & Content Manager
Location: Remote
Employment Type: Full-Time
...Social Media Content Manager | Lotus Interworks | India
Job Title: Social Media & Content Manager
Location: Remote
Employment Type: Full-Time
About Us:
Simplia Inc. is a cutting-edge digital marketing and AI solutions provider, dedicated to helping small and mid-sized businesses thrive in the competitive U.S. market. We combine innovation, creativity, and data-driven strategies to deliver outstanding results for our clients. We’re looking for a Social Media & Content Manager to join our team and drive impactful social strategies and compelling content creation.
Role Overview:
As a Social Media & Content Manager, you’ll lead the charge in crafting and executing innovative social media campaigns while managing high-quality content production. This role demands someone who is not only creative but also strategic, with a strong understanding of digital marketing trends and a proven ability to engage U.S. audiences. Experience in working with a digital marketing agency and a diverse portfolio of clients is essential.
Key Responsibilities:
Social Media Management
- Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
- Create and maintain a content calendar to ensure consistent, on-brand posting and engagement.
- Monitor trends, audience behaviors, and platform updates to keep strategies fresh and impactful.
- Engage with audiences through comments, messages, and posts to build community and brand loyalty.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
Content Creation & Management
- Plan, create, and oversee the production of high-quality, engaging content tailored to specific platforms and target audiences.
- Write, edit, and optimize content for blogs, social media, and email campaigns with a focus on SEO.
- Collaborate with graphic designers, videographers, and other creatives to produce compelling visuals and videos.
- Repurpose content across platforms to maximize its reach and impact.
Analytics & Reporting
- Track and analyze performance metrics for social media and content initiatives, providing actionable insights to improve engagement and ROI.
- Prepare and present detailed performance reports for internal teams and clients.
- Use tools like Google Analytics, Hootsuite, Buffer, or Sprout Social to optimize content strategies.
Client Management
- Work directly with U.S.-based clients to understand their goals and tailor strategies to meet their unique needs.
- Ensure client satisfaction by maintaining open communication, meeting deadlines, and delivering measurable results.
Team Collaboration
- Collaborate with internal teams, including design, paid media, and SEO, to align social and content strategies with broader marketing goals.
- Stay informed about industry trends, competitive analysis, and emerging technologies to keep strategies ahead of the curve.
Qualifications:
Experience:
- 4+ years of experience in social media management and content creation, ideally in a digital marketing agency.
- Proven track record of managing U.S. clients and delivering measurable results.
- Hands-on experience running paid social media campaigns with platforms like Facebook Ads Manager and LinkedIn Ads.
Skills:
- In-depth knowledge of all major social media platforms, including algorithm updates and best practices.
- Strong writing and editing skills with a keen eye for detail and tone of voice.
- Familiarity with content management systems (e.g., WordPress), SEO tools, and social media analytics platforms.
- Ability to create and interpret data-driven reports to inform decision-making.
- Excellent organizational and time-management skills, with the ability to juggle multiple projects.
Attributes:
- Creative thinker with a passion for storytelling and audience engagement.
- Strong understanding of the U.S. market and digital marketing trends.
- Collaborative team player who thrives in a fast-paced, results-driven environment.
Why Join Us?
- Innovative Culture: Work with a team that values creativity, innovation, and impact.
- Career Growth: Opportunities for professional development and advancement in a growing company.
- Remote Flexibility: Work from anywhere while making a difference for our clients.
- Diverse Projects: Manage diverse campaigns and collaborate with a variety of U.S.-based clients.
- Competitive Compensation: Enjoy a competitive salary and performance-based incentives.
Ready to Elevate Your Career?
If you’re a results-driven social media and content expert with a passion for digital marketing, we’d love to hear from you. Apply now to join our team and make a meaningful impact in the U.S. market.
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