Social Media Coordinator (Remote)

About the Role:

Playbook is seeking a creative and dynamic Social Media Coordinator to join our team. You will work closely with the Director of Social Media, supporting daily operations and contributing to the growth of our social media presence, particularly on Instagram, with plans to expand to additional platforms. The ideal candidate will have a deep interest in influencer culture, wellness, and fitness, and have a love for social. This role offers the opportunity to take part in strategic decision-making while staying hands-on in content creation and community engagement. Being comfortable on camera is a significant plus!

Responsibilities breakdown:

• Creator Research & Collaboration (50%)
• Conduct in-depth research on influencers and creators using Playbook to identify trends, behaviors, and best practices. Collaborate with the Director of Social Media to determine top-performing content and suggest feature creators.
• Further deepen audience understanding by interviewing coaching creators

• Community Management & Engagement (25%)
• Support our community management efforts by responding to comments, messages, and engaging with our audience across social platforms. Monitor online discussions and ensure that we maintain a positive and active presence, fostering deeper connections with our followers and users.

• Content Creation & Management (25%)
• Assist the Director of Social Media in managing the day-to-day operations of our social channels. This includes scheduling posts, writing compelling copy, scripting short-form video content, and ensuring all content aligns with our brand voice and guidelines.
• Support the Director of Social Media in identifying hooks, trends, and other top-performing content.

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience)
• 3+ years of relevant work experience in social media management or a similar role
• Strong understanding of social media platforms, particularly Instagram, and influencer marketing
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint)
• Excellent written and verbal communication skills
• Ability to work independently while collaborating in a remote team environment
• Experience with social media tools such as Sprout Social, Buffer, or similar is a plus
• Passion for fitness, wellness, and creator-driven content is a plus
• Comfort with being on camera is highly desirable

Why Work with Us:

At Playbook, you’ll be able to work in a dynamic and supportive environment focused on innovation in the fitness and wellness space. We value flexibility, creativity, and collaboration. If you’re passionate about social media and eager to help creators and influencers thrive, we’d love to hear from you!