Social Media Lead (Remote)

FreedX is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At FreedX, we are committed

to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.

Our Vision:

At FreedX, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that FreedX has to offer.

Job Summary:

FreedX is seeking a  Social Media Lead to join our team. The Social Media Lead will play a crucial role in driving our integrated marketing strategy, combining creative content development, performance marketing, and community engagement to elevate our brand presence.

Key responsibilities:

Integrated Marketing Strategy:

• Develop and implement data-driven marketing strategies across social media, paid advertising, email campaigns, content marketing, and other digital channels to increase brand visibility, user acquisition, and retention.
• Identify target audience segments and tailor marketing initiatives that resonate with crypto-curious users, seasoned traders, and key community stakeholders.

Content & Creative Direction:

• Assist the production of engaging, on-brand content (social posts, infographics, videos, landing pages, and ad creatives) that clearly communicates our value propositions and product offerings.
• Maintain a consistent brand voice and tone across all marketing materials, ensuring trust and credibility within the crypto community.

Performance Marketing & Campaign Management:

• Plan, execute, and optimize paid media campaigns (e.g., PPC, display, retargeting, affiliate partnerships) to drive user growth and improve ROI.
• Implement A/B testing strategies and leverage analytics to refine campaign targeting, messaging, and creative elements for maximum impact.

Social Media & Community Engagement:

• Manage and grow social media channels (Twitter, Reddit, Telegram, LinkedIn, Instagram, YouTube) by delivering timely, relevant, and educational content.
• Engage with the community, handle feedback and inquiries, and maintain a positive, active brand presence across all platforms.

Analytics & Reporting:

• Track and analyze key performance indicators (engagement, conversion rates, CPA, CAC, LTV) using analytics tools.
• Provide regular, data-driven insights and recommendations to stakeholders for continuous optimization of marketing initiatives.

Market Research & Trend Monitoring:

• Stay current with industry trends, platform updates, and regulatory changes in the cryptocurrency and fintech landscapes.
• Continuously evaluate emerging marketing tools, channels, and opportunities to ensure that strategies remain innovative and competitive.

Crisis & Reputation Management:

• Address potential reputation issues promptly and professionally, maintaining clear and empathetic communication during sensitive situations.

Requirements

Qualifications:

• 4+ years of experience in digital marketing or growth marketing.
• Comprehensive knowledge of digital marketing channels, including social media, performance marketing, and content marketing.

Skills:

• Data-Driven Mindset: Proficiency in analytics platforms (Google Analytics, social media analytics tools, ad platform dashboards) and the ability to translate insights into actionable strategies.
• Content Creation & Creative Skills: Strong writing, editing, and basic design skills (familiarity with tools like Canva, Adobe Suite a plus).
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to engage effectively across user segments and work closely with cross-functional teams.
• Strategic & Innovative Thinking: Ability to develop and iterate on strategies that drive user acquisition, retention, and overall growth in a fast-paced environment.
• Problem-Solving & Adaptability: Strong analytical and problem-solving skills, combined with agility in responding to changing market conditions and organizational priorities.

Benefits

What We Offer:

Competitive salary and performance-based discretionary bonuses.

Flexible work schedule, remote work opportunity.

Generous paid leave.

Opportunity for professional development, participation to industry events.

FreedX is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.