Social Media Marketing Manager (Remote)

Role Description

This is a full-time remote role for a Social Media Marketing Manager at Binayah Properties. The Social Media Marketing Manager will be responsible for developing and implementing social media marketing strategies, creating engaging content, optimizing social media channels, and collaborating with the marketing team to drive brand awareness and lead generation.

Key Responsibilities:

– Develop and execute comprehensive social media strategies across all major platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc.)

– Create, curate, and manage engaging content (images, videos, written content) that aligns with the brand’s voice and objectives.

– Monitor social media channels for trends, conversations, and opportunities to engage with our audience.

– Collaborate with the PR team to align social media strategies with broader marketing and publicity campaigns.

– Build and maintain relationships with influencers, celebrities, and key stakeholders to amplify our reach and impact.

– Analyze social media metrics and insights to optimize performance and report on key performance indicators (KPIs).

– Stay up-to-date with the latest trends in social media, content marketing, and the luxury real estate market.

– Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.

– Coordinate with the design and content teams to ensure all content is high-quality, on-brand, and optimized for each platform.

– Organize and oversee content calendars and schedules to ensure timely and consistent posting.

Qualifications:

– Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

– Minimum of 3-5 years of experience in social media management and content marketing, preferably within the luxury real estate or PR industry.

– Proven track record of developing and implementing successful social media strategies.

– Exceptional writing, editing, and communication skills.

– Strong understanding of the Dubai real estate market and international luxury property trends.

– Proficiency in social media management tool and analytics platforms (e.g., Google Analytics, Facebook Insights).

– Creative thinker with a keen eye for detail and a passion for storytelling.

– Ability to work independently and as part of a team in a fast-paced, dynamic environment.

– Excellent organizational and project management skills.

What We Offer:

– Competitive salary and benefits package.

– Opportunities for professional growth and development.

– The chance to work with a prestigious brand and high-profile clients.

– Exciting projects in the luxury real estate market