Social Media Marketing Specialist (Remote)

Job Title: Social Media Marketing Specialist

Location: Remote

Job Type: Full-Time

Job Description:

We are seeking a detail-oriented and innovative Social Media Specialist with expertise in global market research, competitor analysis, and strategic planning. The ideal candidate will drive measurable growth and engagement across platforms through effective posting strategies and content management.

Key Responsibilities:

Research and Analysis

• Conduct comprehensive research to understand international social media trends, cultural nuances, and audience preferences.
• Analyze competitors’ social media strategies and performance metrics to identify opportunities for differentiation and innovation.
• Benchmark performance metrics to align with or exceed industry standards.
• Stay informed about emerging trends, best practices, and updates on social media platforms.

Strategy and Planning

• Identify emerging platforms and technologies in global markets to expand brand presence.
• Plan and execute digital marketing strategies across different industries optimized for reach and engagement across global time zones.
• Design and manage social media calendars, ensuring timely scheduling and posting of content.

Content Creation and Collaboration

• Write engaging content for posts across digital platforms.
• Collaborate with the content team to align posts with brand messaging, promotions, and seasonal campaigns.
• Partner with the design team to execute visually compelling material.
• Collaborate with the team to generate innovative ideas during brainstorming sessions.
• Develop a content calendar tailored to audience engagement patterns and global time zones.

Performance Reporting

• Generate and present detailed reports, highlighting performance metrics and key insights.

Skills and Qualifications:

Research and Analytical Skills

• Proven experience in global market research and competitor analysis.
• Ability to interpret data and translate findings into actionable strategies.

Strategic Planning Skills

• Strong understanding of content strategy and audience segmentation.
• Ability to create effective posting strategies, including optimizing for engagement and time zone considerations.
• Familiarity with SEO principles and keyword research for social media.

Social Media Expertise

• In-depth knowledge of major platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.) and their algorithms.
• Experience managing and growing social media accounts on a global scale.

Soft Skills

• Detail-oriented, proactive, and innovative thinker.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• English fluency is required.

Preferred Experience:

• 2-4 years in social media marketing or a related field.
• Experience in a global or multicultural environment.
• Familiarity with paid media strategies and budgeting.

If you think you’re a good fit for the position, hit the apply button or send us your CV to: info@roselladigital.com