We seek a highly ambitious Social Media Manager to join our marketing team. Initially, this is a 6-month contract, but there might be an opportunity to extend it or make the role permanent. This role will lead and execute our social media strategy to increase our brand presence, engage our community, and ultimately drive traffic to our website. The ideal candidate is a creative thinker with a proven track record in social media management, content creation, and analytics.

You’ll constantly experiment with new channels and ideas to see what gets traction. Working with a lean but capable team of creatives, your ideas will pack a big punch. The pace will be fast, and delivery will be critical. Every day will be different, from blue-sky thinking to the nitty-gritty, from creative to deeply analytical.

You’ll work with fantastic colleagues, have many adventures, and learn more about running a business than you thought possible. You’ll report to the Head of Content and work closely with a highly engaged senior management team.

About Swoon

Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere.

We design original pieces in-house, and our innovative NPD process quickly discovers the next trend. Our testing platform ensures designs sell online at their intended price, and our data-led approach grows sales within families exponentially. Our business model cuts out expensive overheads like shops and overstocked warehouses, making our prices affordable.

Our distinctive look unlocks collaborations with leading retailers like John Lewis and many more. This diversified growth strategy is powering our brand to a significant market share. And we’re just getting started…

Responsibilities

• Strategy Development: Create and implement a comprehensive social media strategy that aligns with Swoon’s brand identity and business goals.

• Content Creation: Develop engaging and visually appealing content for all social media platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. This includes writing captions, creating graphics, and producing videos.

• Community Engagement: Build and nurture a robust online community by responding to comments, messages, and mentions promptly and professionally.

• Campaign Management: Plan and execute social media campaigns to promote new products, sales, and brand initiatives. Coordinate with the marketing team to ensure cohesive brand messaging.

• Analytics and Reporting: Monitor and analyse social media performance using tools like Google Analytics, Hootsuite, and native platform analytics. Prepare regular reports on key metrics and provide insights and recommendations for improvement.

• Trend Monitoring: Stay up-to-date with social media trends, tools, and best practices. Apply this knowledge to enhance our social media strategy.

• Collaboration: Work closely with the creative, marketing, and product teams to ensure all content is on-brand and supports overall business objectives.

• Influencer Partnerships: Identify and collaborate with influencers and brand ambassadors to amplify our reach and credibility.

Requirements

• UK-based with the right to work in the UK. This is essential
• Minimum of 3 years of experience in social media management, preferably within the retail or lifestyle sector.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of social media platforms and their respective audiences.
• Proficiency in content creation tools like Adobe Creative Suite, Canva, and video editing software.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Creative and strategic thinking with a keen eye for design and aesthetics.

Benefits

Life at Swoon

Upbeat, ambitious and collaborative – that’s us. We’re a lean team of 25, so if you relish responsibility and like to impact an outcome, we’re the place for you. We’ve made flexible working a permanent thing. Right now, the team works from home, but we’re open to what people might need in the future. We hold regular workshops in London; if the team wants to get together in a co-working space, that’s fine, too.

We have a wide range of perks and benefits, including:

Compensation & Benefits

• Competitive salary
• Share options programme
• Profit share scheme
• Wellbeing allowance
• Pension scheme
• Private medical cover for you and your family

Holidays, working environment and other perks

• 27 days holiday rising to 30 with tenure
• Four months of summer hours finishing at 1 PM on a Friday
• Free furniture on each anniversary of employment
• Friends & family discount of 20%
• Fully remote working
• Frequent meet-ups, in-person workshops and socials