Social Media Strategist (Remote)

Social Media Strategist | Truedeal | India

We are seeking an experienced and creative Social Media Strategist to join our team. The
ideal candidate will be responsible for developing, executing, and managing comprehensive
social media strategies to enhance Truedeal’s online presence, grow engagement, and drive
lead generation. You will work closely with the marketing, design, and leadership teams to
craft compelling content that aligns with our brand and business objectives.
Key Responsibilities:
1. Content Strategy & Calendar Management:
– Develop a detailed 7-day content calendar that aligns with the overall marketing strategy
and business goals.
– Create content topics, posting schedules, and designated platforms for all social media
channels including Instagram, LinkedIn, Facebook, and YouTube.
– Research and generate high-quality content, focusing on key destinations and services
offered by Truedeal.
– Plan Instagram posts (reels, carousels, stories) and LinkedIn content highlighting travel,
customer testimonials, special offers, and company milestones.
2. Social Media Management:
– Manage Truedeal’s social media accounts, creating engaging content that enhances
brand awareness.
– Post daily on all social media platforms (Instagram, LinkedIn, Facebook, Twitter) to
increase engagement and followers.
– Analyze social media trends, tools, and applications, and provide strategic
recommendations to improve online presence.
– Respond to customer queries, comments, and feedback on social media channels
promptly and professionally.
3. Ad Strategy & Budgeting:
– Develop a comprehensive 30-day ad budget plan that includes strategies for paid social
campaigns, specifying platforms, targets, and ad creatives.
– Run and optimize ads for Facebook, Instagram, and LinkedIn, focusing on lead
generation, follower growth, and conversion metrics.
– Conduct A/B testing of creatives, targeting, and ad copy to ensure maximum return on
investment (ROI).
4. Content Creation & Copywriting:
– Write creative and professional content for all social media platforms, with a focus on
high-quality Instagram posts, LinkedIn articles, and email campaigns.
– Craft engaging posts promoting exotic travel destinations like Almaty, Kenya, Baku,
Dubai, Hong Kong, Bali, and Thailand.
– Work closely with the design team to produce visually appealing posts, reels, and stories
that align with Truedeal’s branding guidelines.
5. SEO & Lead Generation: Optimize social media content for SEO to improve organic reach and search engine

rankings.

– Implement strategies to remove bot followers on Instagram and ensure organic follower

growth through authentic engagement.

6. Email Marketing:

– Plan and execute email marketing campaigns targeting our dealer network and 5,000

travel agents via Mailchimp.

– Write compelling subject lines and content for weekly emailers, analyzing past

performance to optimize future campaigns.

7. Performance Analysis & Reporting:

– Track and analyze the performance of social media campaigns, using tools like Google

Analytics and platform insights to measure KPIs such as engagement, follower growth, and

lead conversion.

– Present weekly and monthly performance reports to the management team, offering

insights and recommendations to improve results.

8. WhatsApp Business & Google My Business:

– Manage Truedeal’s WhatsApp Business account, engaging with customers and

converting inquiries into bookings.

– Handle Google My Business reviews and encourage customers to leave video feedback

to leverage on social platforms.

9. Cruise Content Strategy:

– Develop a cruise promotion strategy, creating visually appealing content aligned with

Truedeal’s brand image.

– Utilize existing cruise data to create captivating posts and reels promoting upcoming

cruise departures across social media platforms.

10. Collaboration with Leadership:

– Work closely with the CEO and other stakeholders to gather insights, updates, and

promotional materials for content creation.

– Ensure that all marketing materials reflect the company’s vision and goals.

# Key Qualifications:

– Experience: 3+ years of experience in social media strategy, management, and content

creation in a B2C setting, preferably in the travel industry.

– Expertise: Hands-on experience with social media platforms, including Instagram,

LinkedIn, Facebook, Twitter, and YouTube.

– Tools Proficiency: Proficient in using tools like Google Analytics, Facebook Ads

Manager, LinkedIn Analytics, and social media scheduling tools (e.g., Buffer, Hootsuite).

– Content Creation: Strong creative writing and storytelling skills with a proven ability to

create engaging social media content.

– Ad Management: Experience in managing social media ad campaigns and budgets,

with a focus on lead generation and conversion.

SEO Knowledge: Working knowledge of SEO principles and how to apply them to social media content for organic reach. – Reporting Skills: Ability to analyze social media performance data and generate actionable insights to improve campaign effectiveness. – Graphic Design Collaboration: Experience collaborating with graphic designers to create visually appealing content. # Preferred Qualifications: – Experience in the travel and tourism industry. – Familiarity with Mailchimp for email marketing. – Basic knowledge of video editing tools for reels and stories. # What We Offer: – A competitive salary based on experience. – The opportunity to work remotely with a flexible schedule. – Growth opportunities within Truedeal’s expanding marketing team. – The chance to work on exciting projects promoting international travel and destinations.

Job Type: Full-time

Pay: ₹20,000.00 – ₹36,604.51 per month

Benefits: