Sr Business Analyst Marketing Analytics (Remote)

Sr Business Analyst Marketing Analytics | Risepoint | UnitedStates

Risepoint assists primarily regional universities in increasing theiraccess and impact by making their academic programs available to studentsonline. Founded in 2007, Risepoint’s mission is to expand access tohigh-quality, affordable, and workforce-relevant education, especially forworking and adult students. Risepoint brings single-minded dedication to...

Sr Business Analyst Marketing Analytics | Risepoint | United States

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint’s mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

A Day in the Life:

The essential functions of this role are as follows:

Manage and edit the growth marketing lead propensity model
Automate the monthly accrual processes and other various reporting and dashboards
Troubleshoot lead intake issues within the CRM system
Build datasets using SQL from the EDW
Work with the tech and reporting teams to integrate media engine spend into the EDW
Understand the data architecture and lead flow process for all marketing channels
Collaborate across various marketing and tech teams working with engineers and analysts to integrate more efficient processes
Help support marketing stakeholders

What You’ll Need for Success:

You must meet the following requirements to be considered for employment:

BA/BS degree preferably in a related field i.e. Computer Science, Economics, Analytics
Minimum of 6 years working in a similar professional role
Advanced knowledge of python and SQL
Experience working with and building big datasets
Strong understanding of data architecture
Strong understanding of marketing channels and lead funnels
Experience with APIs, CRMs and lead flows
Predictive modeling experience preferred but not required
Experience with media engine platforms – Big Query, Tealium, Google analytics etc.
Exceptional attention to detail
Strong analytical and problem-solving skills
Collaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving efficiency in processes.
Easily adopt to new technology

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits: