Sr Content Strategist Copywriter (Remote)

We’re seeking a seasoned B2B Content Strategist/Writer to develop content strategies and create compelling, benefit-driven content for integrated campaigns, including websites, digital ads, emails, eBooks, videos, and more.

What you’ll do:

• Content research and strategy: Analyze client data, trends, and buyer pain points to inform content strategies that align with marketing objectives.
• Content audits and ideation: Evaluate existing content, identify gaps, and propose fresh ideas that address customer pain points by role and journey stage.
• Content creation and optimization: Write SEO-friendly, engaging content across channels and optimize existing materials to improve performance.
• Campaign execution: Collaborate with creative team to develop lead-gen content and transform complex topics into storytelling narratives that supports the client’s brand guidelines (tone of voice, messaging strategy, etc.).
• Client collaboration: Partner with clients to help define messaging strategies and serve as a subject matter expert, deeply understanding their products and positioning.
• Presentations and feedback: Present ideas confidently based on aligning with approved brief; adapt work based on client feedback.

What we’re looking for:

• 10+ years of B2B or B2C marketing experience, preferably in an agency setting.
• Expertise in integrated marketing campaigns (both long and short form communication mediums).
• Strong digital background with experience in SEO, SEM, and marketing automation.
• Exceptional writing, storytelling, and presentation skills, with the ability to distill technical content into engaging copy.
• Collaborative, proactive, organized and comfortable working autonomously.
• Agile, adaptable and resilient; ability to pivot and juggle multiple assignments and maintain a great attitude.
• Highly transparent and accountable; these are critical operating tenants.
• Experience with the food and beverage industry is a plus.

Qualifications:

• BA/BS in Marketing, Journalism, Advertising, or a related field.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent interpersonal and public speaking skills.
• You must be located and legally able to work in the US.
• Must be able to work in the EST and CST time zones

If this sounds like you might be a good fit and you feel confident you can put your expertise to use, post your resume along with a link to your samples/online portfolio and tell us why.

About BrandAction:

BrandAction Agency is a small, highly collaborative distributed team of strategic and hands-on BrandDemand specialists working with respected B2B and B2C brands to accelerate the path to profitable growth by building, maintaining and driving quantifiable demand to positively impact the buyer journey to a purchase.

We’re a curious collection of artists, storytellers, brand fanatics and digital nerds who are as serious about our work as we are about having fun.