Sr Digital Marketing Strategist (Remote)

Remote based role. Open to candidates in the US.

About The Role

The Sr Digital Marketing Strategist will report to the Sr Director of Growth Marketing and be responsible to strategically plan and execute integrated marketing campaigns to drive awareness, engagement, and pipeline generation through SEO, SEM, and paid media.

Candidates should possess a keen understanding of B2B enterprise marketing, with a strong background in customer acquisition strategies, pipeline growth, and analytics and reporting. S/he will know how to develop, execute, and optimize creative digital programs to achieve results. Ideal candidates will possess the ability to drive meaningful action based on learning from program testing, feedback from stakeholders, and analysis from large data sets. This role requires strong people and collaboration skills to build relationships with internal and external business stakeholders.

What You Will Do

• Develop, own, and execute on digital marketing strategies for SEO, SEM, paid media, and the website (UX, technical infrastructure, content, brand, design)
• Provide recommendations on content and asset types required to optimize digital strategy
• Conduct research and analysis on market trends, customer behavior, and competitor activities to support web strategy development on best customer experience
• Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables that create demand and pipeline
• Drive personalized experiences aligned to sales goals, and in support of lead generation
• Thorough understanding of the demand funnel, and how to set and measure progress against goal attainment at each stage of the funnel. Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and success
• Deliver reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities
• Manage the interface with external agencies including paid media and demand gen vendors/partners

What Skills And Experience You’ll Bring To BigPanda

• 6+ years experience managing SEM, SEO, paid media, and web strategy
• Ability to think out of the box and test new, creative approaches and strategies
• Hands-on knowledge of best practices in B2B marketing and a proven track-record of delivering qualified leads and successful results
• Energy and enthusiasm with experience working with a paid media agency and working cross functionally across Marketing
• Passion for results, measurement and optimization to continuously drive ROI. Strong analytical skills with ability to drive meaningful actions from data
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
• Familiarity with Salesforce, 6sense, SEMRush, Mutiny, LinkedIn Ads, Bing Ads, Google Ads, and Google Analytics
• Knowledge of AIOps is a plus

About Us

BigPanda delivers AI-powered IT operations and incident management. We enable enterprise IT to keep their digital world running by fixing reactive and chaotic processes. Our enterprise SaaS platform transforms IT noise into insights for faster detection & triage, and surfaces siloed knowledge into situational awareness for faster investigation & remediation. BigPanda increases the speed and productivity of Ops and Incident management teams, which is why the world’s most trusted brands rely on BigPanda to improve operational efficiency and deliver exceptional service reliability to their customers.

Our Benefits

• Competitive equity
• Remote-first environment
• Unlimited PTO
• Twelve (12) paid holidays throughout the year
• Comprehensive health benefits
• #PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses as well as a combined total of eighteen (18) weeks fully paid leave for all new parents
• Financial planning services
• Employee learning & development budget
• Values-based recognition (quarterly and annually)
• Social community & ERG programs
• Dog friendly office
• Lunches provided in office
• Flexible work environment along with a work-from-home stipend to support remote work arrangements
• Values-based culture

Market competitive salary with an anticipated base compensation range of $135,000 – $185,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location

BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run two (2) compensation review cycles per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.

BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Note: BigPanda is an E-Verify Employer

If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.