Sr Marketing Automation Expert (Remote)

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. Founded in 2008, CEO Marcin Kleczynski had one mission: to rid the world of malware. Today, Malwarebytes has grown beyond malware remediation to ensuring cyber protection for everyone, providing device protection, privacy, and prevention solutions in the home, on-the-go, at work, or on campus. With threat hunters and innovators across the world, we want great people, like YOU, to join our team!

Malwarebytes is looking for..

We are seeking a skilled Marketing Ops professional to drive our campaign operations. As part of our dynamic Revenue Operations team, the ideal candidate will have a strong understanding of Marketo and a proven track record of successfully managing complex multi-faceted campaigns. You will play a pivotal role in driving lead generation, partner, and customer engagement

What You’ll Do

• Manage and optimize the Marketo instance, including building and maintaining email campaigns, landing pages, forms, and integrations
• Set up and integrate webinars using our webinar management tool
• Create, manage, and optimize email campaigns, ensuring seamless execution and tracking
• Build and design visually appealing and responsive email templates using HTML and CSS
• Conduct A/B testing to optimize email performance and drive higher engagement rates.
• Analyze and report on campaign performance metrics to identify trends and make data-driven recommendations
• Create targeted email segments based on customer data to deliver personalized and relevant content
• Implement automated email workflows using Marketo to streamline processes and improve efficiency
• Work closely with cross-functional teams (e.g., marketing, sales, creative, etc.) to ensure campaign alignment and success

Skills & Experience You’ll Need To Have

• 2-3 years of hands-on experience with Marketo
• Bachelor’s Degree required; Concentration in marketing or business preferred.
• Advanced proficiency in Excel
• Experience with project management software
• Proven track record of successfully managing email marketing campaigns.
• Strong understanding of HTML and CSS for email template creation.
• Strong project management skills and ability to meet deadlines.
• Excellent communication and interpersonal skills.
• Experience with Salesforce
• Marketo Certification is a plus
• SaaS or Tech industries a plus
• Experience with Channel businesses a big plus
• Knowledge of marketing automation best practices and industry trends.