Marketing
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level
TaylorMade Golf
Trade Marketing Specialist (Remote)
Trade Marketing Specialist | TaylorMade Golf |Australia
The primary purpose of this role is to manage strategic retailpartnerships, activations, in-store excellence and to expertly deliverstrong retail relationships for TaylorMade Golf Australia.
Essential Functions and Key Responsibilities:
- ...
- Driving the development of retail strategy and business plans with partners
- Activating and amplifying our brand across all retail outlets, managing all tasks from approving invoices, signing contracts, product launches, activating campaigns, marketing materials, approving assets and ongoing optimisation
- Managing all trade marketing opportunities and ensuring our strategy is being implemented and further developing relationships with our customers
- Maintaining and building relationships with retail partners to develop an understanding of their needs and provide solutions to effectively promote TaylorMade Golf brand in store and online
- Supporting Sales team on opportunities and working with Sales Reps to develop account plans and activations to implement with their customers
- Identifying and implementing future opportunities and business prospects
- Maintaining successful and first class stakeholder relationships
- Developing and driving event-based marketing initiatives to generate sales leads for Sales Representatives to follow up
- Collating a calendar of instore promotions and POS from across the organization (including global marketing team) and working with retail partner marketing calendars
- Analyzing and reviewing retail performance, recommending ideas and solutions to greater improve future instore experiences
- Delivering on objectives through meticulous preparation, organization and communication
- Ensuring all agreements are sighted and approved by global legal team prior to signing
- Developing and implementing all retail contracts for instore display
- Leveraging existing marketing relations to grow the communication side of the business, working alongside the Product & Marketing Manager
- Ability to liaise and effectively communicate with retail suppliers, contractors and stakeholders to deliver seamless instore presentations – as well as digital, email and social media marketing experience to bring activity sets to life online
- Ability to provide exceptional customer service to a diverse range of stakeholders
- Comprehensive understanding of retail activations and logistical co-ordination
- Effective networker, negotiator and collaborator
- Experience in working with multiple stakeholders
- Demonstrated knowledge of the retail landscape and understanding of advertising and marketing principles
- Proven superior project management skills, with well-developed analytical and decision-making skills and strong attention to detail
- Previous budget management experience with the ability to manage and communicate allocated budgets effectively to key stakeholders and ensure optimum results
- Well-developed written and verbal communication skills, including the ability to customize style relative to different audiences
- Commercial acumen and demonstrated record of successful sales
- Ability to think creatively and contribute strong ideas to leverage partnerships
- Strong organizational skills, including project management and experience dealing with multiple stakeholders
- Demonstrated experience (5 years +) in a similar marketing or trade marketing role
- Tertiary Qualification in a related field would be advantageous
- Demonstrated track record in successfully delivering retail instore activation in a corporate environment
- Previous brand marketing experience
- Marketing professional who understands to balance brand equity/building a brand and commercial relevance/interest of channels
- Proficient in Microsoft Suite, Adobe Suite and aptitude to learn new systems
- Must have golf knowledge to include low-level technical understanding.
Trade Marketing Specialist | TaylorMade Golf | Australia
The primary purpose of this role is to manage strategic retail partnerships, activations, in-store excellence and to expertly deliver strong retail relationships for TaylorMade Golf Australia.
Essential Functions and Key Responsibilities:
Knowledge and Skills Requirements:
Education, Work Experience, and Professional Certifications:
