Web Marketing Manager (Remote)

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.

What you’ll be getting up to:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to promote our Web3 products and crypto initiatives.
• Conduct market research to identify trends, opportunities, and competitive landscape in the Web3 and crypto space.
• Create and manage marketing campaigns across various channels, including social media, email, content marketing, and paid advertising.

Content Creation and Management:

• Oversee the creation of compelling and informative content, including blog posts, website content, newsletters, and social media posts.
• Collaborate with content creators, designers, and external agencies to ensure high-quality and consistent messaging.
• Develop educational materials to enhance customer understanding of Web3, blockchain, and our crypto tokens.

Community Engagement:

• Build and nurture relationships with key community members, influencers, and partners in the Web3 and crypto space.
• Manage and engage with our community on platforms such as Discord, Telegram, Twitter, and other relevant channels.
• Organize and participate in events, webinars, and online forums to promote our brand and Web3 initiatives.

Performance Analysis and Optimization:

• Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and strategies.
• Use data-driven insights to optimize marketing efforts and improve ROI.
• Prepare regular reports and presentations for leadership to track progress and inform decision-making.

Collaboration and Coordination:

• Work closely with product, design, and development teams to ensure alignment of marketing strategies with product goals.
• Coordinate with external partners and agencies to execute marketing campaigns and initiatives.
• Manage marketing budgets and resources effectively to maximize impact.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably within the Web3, blockchain, or crypto space.
• Strong understanding of Web3 technologies, blockchain, and crypto markets.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Proficiency in marketing tools and platforms, including social media management, email marketing, and analytics.
• Strong analytical skills to interpret data and drive marketing decisions.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Passion for the Web3 and crypto industry.

Nice to Haves:

• Advanced degree in Marketing or a related field.
• Experience with SEO, SEM, and paid advertising strategies.
• Familiarity with the online sports betting and casino industry.
• Knowledge of graphic design and content creation tools.
• Experience with community management and engagement in the Web3 space.
• Applications in English only please

Diversity & Inclusion

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.