Website Digital Marketing Manager (Remote)

The Old Course Hotel, Golf Resort & Spa is an AA 5 Red star, award-winning resort based in St Andrews which prides itself on the highest levels of guest care.

We are an independently owned resort, forming part of Kohler Company, a leading global hospitality provider. To find out more about Kohler Co. please visit www.kohler.com

Why Join Our Team?

With a reputation as an employer of choice, we are committed to ensuring our associates are our number one priority. St Andrews is the home of golf and we are the home of great guest service. People are our passion and we believe each associate plays a vital role in providing memorable memories to our guests.

We are a forward-thinking employer committed to the Hoteliers Charter and developing our people, which is why we employ based on personality. We believe all skills can be taught! Throughout your career with us, you’ll have access to a wide range of different training opportunities providing routes to progress from within, allowing you to reach your full potential whilst supported by our committed leadership team.

Whilst working for one of the most iconic hotels in Scotland, you will be rewarded with a competitive salary, company pension scheme, free onsite car parking, meals whilst on duty and FREE fitness access.

We love celebrating our associate’s success and do so through our employee reward recognition schemes which encompass our ‘HOME’ ethos including Associate of the Month.

Our benefits don’t end there, in your spare time, we also offer free access to The Duke’s golf course and superb discounts in our restaurants and spa. Giving you the opportunity to enjoy the many luxuries Old Course Hotel has to offer and experience the 5* service for yourself.

When you are not on duty at the Old Course Hotel, Golf Resort & Spa, you have access to request to stay overnight in a variety of prestigious hotels across Scotland at a discounted rate, where available.

A career at Old Course Hotel, what’s not to love?

• All benefits subject to availability

About The Role

An exciting opportunity for an experienced Website and Digital Marketing professional to join our Marketing team here the Old Course Hotel as the Website and Digital Marketing Manager. In this role, you will manage the hotels online presence with a focus on website performance, user experience, content management as well as digital marketing strategies. You will work in collaboration with our Graphic Designers, Developers and Brand Team to align with our brand and business goals.

In addition, you will manage the hotels digital CRM strategy and work closely with our in-house IT department on new IT innovations to enhance our guest experience. Your responsibilities will include:

Website Management

• Overseeing the development, maintenance and optimisation of our websites to ensure functionality and engaging user experience.

Digital Strategy

• Manage relationships with external agencies to develop and execute comprehensive digital marketing strategies to increase brand visibility, engagement and conversion rates. Managing the agency to ensure SEO,PPC, email marketing and social paid campaigns are as effective as possible.
• Collaborating with our Content Manager to ensure the publication of high quality and SEO optimised content including blogs, landing pages and multimedia.
• Carry out regular analysis of website traffic, user behaviour and campaign performance followed by the creation and implementation of strategies for improvement.

Email Marketing

• Develop and manage campaigns that drive engagement, increase conversion rates and build brand loyalty.
• Identify opportunities for digital upselling at all points of our guests experience including pre, during and post visit.

To be successful in this role you will have the following:

• At least 4 years’ experience within a similar role.
• Hands on experience and strong knowledge of HTML/CSS/CMS and CRM Systems.
• A bachelor’s degree in a Marketing & Communications related field, or equivalent working experience.

Remuneration

£35,000 – £40,000

Hours

40 hours per week

Mon – Fri

Hybrid working 3 days on-site, 2 days remote working per week

Benefits

• Free meals and drinks in our complimentary staff canteen
• Accommodation is available if required (T&Cs)
• Discounts across the resort including in our restaurants, room rates, pro shop and golf course
• Wider group discounts within Kohler group.
• Free access to our on-site gym and spa facility.
• Free access to our The Dukes Championship Golf Course
• 24/7 access to the Employee Assistance Programme

The Old Course Hotel, Golf Resort and Spa is an equal opportunities employer. We aim to ensure that no job applicant, employee, or worker is discriminated against on the grounds of protected characteristics.