Working Schedule: TBU

Salary Range: TBU

Company Profile:

The client provides companies and agencies with innovative digital media buying and management solutions. They offer experience, strategy & results while developing your online advertising & marketing programs. Their goal is a simple approach to a complex landscape.

Summary of the Role:

We are seeking an experienced and passionate YouTube Media Buyer to join our team. The successful candidate will have a proven track record in managing and optimizing YouTube advertising campaigns. As a YouTube Media Buyer, you will be responsible for strategizing, executing, and analyzing video ad campaigns on YouTube to achieve optimal results for our clients.

Responsibilities:

• Campaign Strategy and Planning:

• Develop and implement YouTube ad strategies tailored to client objectives and market conditions
• Conduct audience research and competitor analysis to inform campaign planning
• Create and manage media plans, including budget allocation and ad placements

• Set up, manage, and optimize YouTube video ad campaigns across various formats (e.g., TrueView, bumper ads, and non-skippable ads)
• Conduct keyword research and audience targeting to maximize reach and engagement
• Adjust bids, budgets, and targeting parameters to enhance campaign performance and ROI

• Monitor and analyze campaign performance using YouTube Analytics, Google Ads, and other relevant tools
• Prepare detailed performance reports, highlighting key metrics such as view rates, click-through rates (CTR), and cost-per-view (CPV)
• Identify trends, insights, and optimization opportunities to drive continuous improvement

• Act as the primary contact for clients regarding YouTube advertising campaigns
• Provide regular updates, strategic recommendations, and performance insights to clients and internal teams
• Collaborate with clients to understand their goals and ensure alignment with campaign strategies

• Work closely with the creative team to ensure ad content is optimized for performance and resonates with target audiences
• Provide feedback and recommendations on video creatives to enhance their effectiveness in driving engagement and conversions

• Oversee campaign budgets, ensuring efficient allocation and spending
• Analyze cost-per-click (CPC), cost-per-view (CPV), and other key performance indicators (KPIs) to optimize budget use and campaign efficiency

• Stay informed about the latest trends, tools, and best practices in YouTube advertising
• Implement new strategies and features to keep campaigns innovative and effective

Requirements

• Must Haves:

• Proven experience in media buying or digital marketing with a strong focus on YouTube advertising
• Proficiency in YouTube Analytics and Google Ads
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent communication and interpersonal skills
• Ability to manage multiple campaigns and projects simultaneously
• Creative problem-solving skills and a proactive approach to campaign management

• YouTube Ads Certification and/or Google Ads Certification (YouTube) preferred
• Experience with video production and editing tools
• Knowledge of other digital advertising platforms (e.g., Facebook Ads, Google Display) is a plus
• Familiarity with SEO and content marketing strategies