Fundraising Account Manager | Blakely Inc.

April 2019 – Present

• Responsible for the execution of direct response campaigns through the entirety of the marketing cycle from

high-level planning to deployment.

• Maintains a high level of autonomy with managing between cross-functional internal teams, vendors and

stakeholders involved in all aspects omnichannel fundraising and respective client media buys.

• Fulfills a consultancy function in proposing new innovative direct response practices and procedures

fostering trusted judgement to reach revenue targets.

Elder Care Consultant| Personal Consulting Services

October 2017 – Present

• Works in collaboration with various “healthy ageing” related start-ups, providing advice and action

consulting services for all areas of business strategy within the eldercare and social service realm.

• Assists in establishing and launching appropriate models of execution for support services, public

resources and education, and all other physical and financial logistics for successful senior care

management.

• Integral in providing consistent insight into the forecasted growth of client’s start-up by conducting

market research on aligned competition to price and deliver services accordingly and strategically.

• Provides networking opportunities by sharing personal industry contacts and cultivated partnerships to

help foster industry presence and put forth potentials for referral relationships.

• Proposes ideas for promotion and advertising executions for pre and post-launch of business, utilizing

experience in niche marketing of adult children and elderly adults.

User Relations Manager (remote) | Pearl’s Choice

October 2017 – April 2019

• Diligently controls all national front-end operations for Pearl’s Choice, “Canada most comprehensive, yet

simplified online retirement home resource directory.”

• Directs relationship management of all Pearl’s Choice operators: retirement home executive teams, local

community organizations and all other relevant stakeholders to ensure the needs of end-users are met

and understood.

• Conducts non-biased client need assessments to offer market suggestions for private retirement homes

that align with a user’s overall requirements and voiced preferences.

• Consistently self-educates on new policy amendments of retirement industry regulatory bodies such as

ORCA, RHRA, Ontario’s Long-Term Care Act 2007 (LTCHA), and all other respective organizations to take

on an advocacy role on behalf of the client’s rights and entitlements.

• Manages all aspects of marketing coordination and social media: calendaring, website maintenance and

blog, weekly and monthly metrics, Google Analytics and AdWords, Facebook, Twitter and MailChimp.

National Marketing Manager (contract) | Diabetes Canada

November 2018 – March 2019

• Conceptualized, executed and managed Diabetes Canada’s national marketing design and strategic

initiatives including account growth, field impact, market positioning and standardization to exceed

revenue targets under a constrained fiscal budget.

• Holds responsibility in the internal management of the non-profit’s national brand behaviour. Ensures

regional offices upheld graphic standards, marketing collateral and all other organizational

communications, mitigating any issues to potential damage to brand reputation.

• Accountable for national and regional project operations from design to implementation, successfully

advancing the organization’s public initiatives, objectives and presence. Engages in post-performance

analysis of KPI’s and other relevant measurables for status reporting.

• Diligently satisfied a client and stakeholder relations role in identifying resource-conscious, yet innovative

development efforts to achieve targeted multi-channel objectives.

• Alongside Fund Development Executive Director, spearheaded the design initiative of national third-party

templates and toolkits utilized by both regional staff and corporate partners.

Fund Development & Communications Specialist (contract)| CHATS – Community & Home Assistance

to Seniors

April 2018 – October 2018

• Reporting to the Director of Development & Marketing, successfully co-created and implemented fund

development and communication strategies, to directly support the health and well-being of CHATS’

clients and caregivers.

• Strategically launched fundamental growth initiatives for major fundraising events, resulting in securing

new B2B relationships and multi-year sponsorships, through targeted research and advanced networking

skills. Successfully increased dollars raised by approximately 73% from the previous fiscal year.

• Efficiently managed all charitable giving with The Raiser’s Edge 7 database. Recorded all constituent

pledges, and generated reports to deliver streamlined recognition further cultivating donor relationships.

• Created and executed annual direct mail and e-mail marketing campaigns, press releases, web and social

media appeals and all other marketing collateral to continually enhance public and online awareness.

• Fulfilled a community engagement presence at local industry events, political engagements and

information fairs by educating the public of CHATS’ offerings to potential B2C demographics.

• Directed CHATS’ 2018 Client Experience Survey in design completion, strategy and post-analytic

reporting. Conducted training for all involved ensuring data capture targets were consistently met by

overseeing weekly progress.

Public Education and Social Work Specialist | Alzheimer’s Society of Toronto

September 2017 – April 2018

• Compassionately worked alongside various departments at AST to advance the society’s mission of

offering support, information and education to people living with dementia and their respective loved

ones, along with increasing public awareness and advocating for client dignity.

• Assisted in all aspects of operational planning for various large-scale fundraising events such as The

Scotia Bank Waterfront Marathon, Walk for Memories, Memory Ball Gala and other public initiatives.

• Fulfilled a case management role by conducting counselling calls, administering personalized need

assessments and providing tailored resources and recommendations for clients’ complex needs and

issues.

• Following PHIPA regulations documented all client related information using TREAT (Social Work

database) for progress and intake notes, occasions of crisis and internal and external referrals.

• Created and published reports, articles and other correspondences on outcomes of fundraising and

community events, both for internal and external audiences.

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• Co-facilitated and autonomously ran various dementia client programming and public education

information sessions for the general public.

Communications Coordinator (contract)| Ministry of Labour and Ministry of The Attorney General

January 2017 – May 2017

• Successfully created and implemented strategic communication plans for provincial-wide initiatives on

behalf of the Ministry of Labour and Attorney General within the Ontario Public Service.

• Creatively utilized ministry information to execute both traditional media and online media campaigns to

gain maximum exposure for the targeted public audience.

• Prepared statistical documents and formal reports for management level staff to distribute internally to

Ministers and respective chiefs of staff.

• Exercised public sector knowledge to assist with various program demonstrations, while collaborating

with involved stakeholders, interest groups and the general public.

Executive Sales Coordinator| NEWAD Media

November 2015 – December 2016

• Managed all formal administrative sales functions for NEWAD Media`s central sales office, Canada`s

largest supplier of indoor and OOH advertising.

• Provided executive-level support to the vice president of sales by creating and analyzing various revenue

reports and projections utilizing CRM and other deal management software.

• Enthusiastically worked alongside account managers and sales executives to construct campaign

agreements, post-analysis presentations and sales decks to ensure growth of new relationships while

cultivating existing accounts.

• Facilitated experiential marketing activations by overseeing all operational procedures for team leads and

brand ambassadors.

Sales and Service Coordinator | Jaguar Land Rover Metro West

May 2014 – December 2015

• Diligently provided exceptional front-line customer service to clients of the Jaguar and Land Rover brand

by exhibiting stellar performance in all tasks and operations.

• Enthusiastically responded to all internal and external inquiries, while tracking and classifying potential

client lead information using management software One-Eighty.

• Assisted the finance department in receiving and processing official client sales and service deposits with

ADP software. Also held responsibility for resolving any billing discrepancies or misapplied transactions.

EDUCATION

Social Services in Gerontology (Postgraduate Degree) | Seneca College

May 2017 – April 2018

Honors Bachelor of Arts in Politics & Governance | Ryerson University

September 2011 – April 2015

SOFTWARE SKILLS

• Relationship management software:

Salesforce, CRM, Constant Contact, The

Raiser`s Edge 7, Google Analytics and

AdWords.

• General computing skills: MS Office

Suite (PC & Mac), SharePoint,

Microsoft 365 and WordPress.

• Social media management: Hootsuite,

MailChimp, WordPress and all major

social platforms.