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From the very first job, I played the role of a professional trying to improve the company's business by assessing and evaluating what's working in the market and whats not. The primary way I did that was empathizing with our customers/ users and implementing case by case projects to develop the overall infrastructure.
I have wide experience across many domains, having understood which qualitative and quantitative metrics to use to convey or promote a meaningful result. The products and services have ranged from consumer goods, travel, financial services and healthcare amenities. I understand the need for creating a pull in local clusters rather than pushing to create a solution which seems aggressive at times.
Marketing Analyst| Off-Campus Housing & Support Services, Northeastern University, Boston Jul 2019 – Apr 2020
- Promoted events throughout the semester with campus outreach initiatives to boost awareness about living off-campus
- Constructed creative social media campaigns to improve footfalls for events and arranged activities weekly
- Counselled students on any challenges while living off-campus and vet properties across North America for exchange programs
- Reported on unfair clauses in student’s apartment’s leases helping in reducing fraud across the city
Business Analytics Manager, Abbott India Ltd., Mumbai – India Feb 2018 - Aug 2018
- Collaborated with key stakeholders, health professionals & digital tracking apps to construct a national healthcare campaign
- Spearheaded development of consultation services in 500 clinics to streamline the patient’s diagnosis & treatment
- Built infrastructures across 30 cities to integrate lifestyle modification programs for patients & improved treatment accuracy by 37%
- Analyzed real-time patient data using predictive machine learning algorithms and big data analytics to derive actionable insights
- Promoted our campaign services across channels; resulted in a customer retention rate of 90% and additional revenue
Digital Marketing Manager, CouponDunia Media Ltd., Mumbai – India Aug 2015 - Dec 2017
- Developed digital marketing strategies & executed search engine & display marketing campaigns for 200+ affiliate merchants
- Enhanced campaign performance through keyword research, optimized metrics (KPI) and improved ROI by 14% YOY
- Defined in-house SEO models by creating landing page optimizations and effective backlinks that improved organic traffic by 34%
- Integrated content strategies across platforms leading to an increase in the conversion rate by 15.4% & drop in bounce rate by 22%
- Applied quantitative & qualitative data risk analytics to reduce marketing costs by 30% to derive better campaign results
Trade Marketing Analyst, Abbott India Ltd., Mumbai – India Jun 2013 - May 2015
- Deployed business intelligence solutions to summarize data to provide at-a-glance visibility into business performance
- Launched the Antacid product 'Digene Fizz' that generated 160,000 US Dollars in its first quarter
ACADEMIC EXPERIENCE
Predicting the Impact of Coronavirus on Stocks (Python)
- Visualized real-time stock and analyzed daily returns and risk on investments for six companies impacted by the Coronavirus
- Calculated moving averages to help shed light into sudden fluctuations in the stocks over a period
- Build a time-series forecasting model using ARIMA to predict the closing prices of stocks using past data
Analysis of Student Move-in Issues on Boston 311 using AWS Cloud Services (AWS, Python)
- Deployed an AWS cloud infrastructure by mining data about student move-in issues and collecting images of products on the streets
- Build a visualization model using Lambda, Rekognition and Quicksight to identify opportunities in waste management and recycling
Global Freight Analysis for ConMed Corporation (Tableau)
- Analyzed freight data across 4 continents to derive valuable insights to be modelled into a strategic decision-support system
Identify emerging cities and distribution centres importing ConMed’s medical equipment’s to help improve overall revenue
