SENIOR CREATIVE & BRAND SPECIALIST

Over my career, freelancing and building brands has been tremendous in quenching my entrepreneurial thirst. I have worked in many different industries, including food & beverage, technology, stock imagery, video content marketing, book publishing, music and entertainment. I have applied my expertise in internal server structuring, managerial best practices, international vendor coordination, and valuable approaches to strategic digital marketing campaigns with budgets between $50 to $50,000 per month.

AREAS OF EXPERTISE

• Project Management
• Visual Identity Design
• Sales & Marketing Design
• Social Media
• Content Management
• Presentation Design
• Print Design
• Publication Design
• Packaging Design
• Web Design
• Theme Design
• Video & Film Editing
• Photo Editing
• Animation
• Illustration
• Wall Graphics
  
  

PROFESSIONAL EXPERIENCE

EJW188 Design | Worldwide    Jun 2012 – Present

Senior Creative & Brand Specialist

Over my career, freelancing and building my own personal brand has been tremendous in quenching my entrepreneurial thirst, as well as pushing me to draw from experiences with in-house agencies, and applying them to other brands I come in contact with. Allowing me to share expertises and skills like internal server structuring, managerial best practices, international vendor coordination, and valuable approaches to strategic digital marketing campaigns with budgets between $50 to $50,000 per month.

• In my seven years of experience, I have worked for many different industries. Including food & beverage, technology, stock imagery, video content marketing, book publishing, music and entertainment.

Heliosphere Solutions | Seattle, WA    Nov 2016 – Jul 2018

Digital Marketing Director & Brand Strategist

Developing Heliosphere Solutions brand’s voice across its printed, website, and social platforms has increased the company’s presence and generated leads. I managed client’s projects from negotiations to their final fruition, all while directing a team of three and helping them better support their assigned clients’ needs. During this time, nearly all of my skills in project management, vendor coordination, print & digital production, social media content management, market research, networking, digital marketing, lead nurturing, and public speaking were exercised to their full extent.

• Generated a 300% ROI in sales by developing a streamlined marketing and sales program across every service provided by Heliosphere Solutions (HS).
• Increased HS’s SEO to rank number one on Google
• Nurtured HS’s Twitter & Instagram following from their beginnings to well over 1K followers in 1 year.

Girvin Inc. | Seattle, WA     Jan 2015 – Sep 2016

Graphic Designer

Working with Tim Girvin and the rest of the Girvin Inc. team was where I took an in-depth look at the best approach to packaging, working with brands like Emerald Nuts and Kettle Brand Chips both on social media and packaging rebrands to become more millennial friendly. In return, I assisted in auditing the Girvin brand, guiding them into the future with an updated web design, as well as with more video content and digital marketing best practices.

• Quadrupled Kettle Brand Chips’ Facebook engagement while at the same time adding 700,000 new fans in the first year.
• Doubled the community size of Emerald Nuts’ following on all social platforms, and tripled engagement in the first year.
• Art directed Emerald Nuts 100 Calorie Pack boxes and pouches packaging across 9 SKUs.
• Spearheaded video marketing campaigns, and developed Girvin’s process for creating 4D digital content.

Reel Fiction Films | Seattle, WA    Jul 2014 – Oct 2015

Digital Marketing Lead & Creative Consultant

As a creative consultant at Reel Fiction Films, I created client leads, designed and developed flawless websites, as well as provided editing and acting support for B2B introduction and process videos. During the time I worked with (RFF), the team quadrupled in size and I was given my first opportunity to art direct and manage a team of three.

• Helped negotiate Reel Fiction Films’ contract as Ticketmaster’s first in house video production team.

Amazon.com | Seattle, WA     Aug 2014 – Nov 2014

Digital Advertisement Designer

Always meeting tight deadlines and providing quick turnarounds, I designed and developed on-site advertisements, off-site client advertisements, as well as wake screen ads for every type of Kindle Amazon had produced at that time. This progressed my project management, server structuring, and developing skills to the max, as well as advanced my html, css, and php knowledge.

• Assisted in troubleshooting the internal development software programs for both sidebar and wake screen advertisements.
• Created, and recreated advertisement campaigns for clients like Slim Jim, Garth Brooks, Neff, and many more.

Corbis Stock Imagery | Seattle, WA     Jul 2014 – Aug 2014

Graphic Designer

At Corbis I assisted in updating their web presence, as well as making their site more millennial friendly and user friendly. I also redesigned their child brand, Leer, to be more easily navigated by their new users.

• Helped Corbis better understand their user stories, and make the process of downloading a stock image easier.
• Streamline the purchasing process of Leer’s graphic elements for an increase in sales amongst designers.

Magnet Media Films | New York, NY     Jan 2013 – Jun 2014

Graphic Designer (Mar 2013 – Jun 2014)   |   Design Intern (Jan 2013 – Mar 2013)

In my time at Magnet Media Films, I was engaged in some of the major brand decision-making the company underwent to make the change from a data collection and analysis firm to a video content creation agency. I was also directly involved with Magnet’s long time clients like Norton Symantec, NBC, PBS, Good, AP, JP Morgan, Sundance Channel, and Dick’s Sporting Goods.

• Rebranding the entire identity of Magnet Media Films from logo mark, to social media, to print and web design.
• Tripled engagement on client Facebook pages for Sundance Channel, Norton Symantec, and PBS Digital Studios
• Assisted in generating a 200% ROI in sales, by developing a creative process that allowed for faster production times of pitches and support web designs.

Long Island Pulse Magazine | New York, NY     Jun 2012 – Nov 2012

Graphic Designer

As an in-house designer at Long Island Pulse Magazine, I interacted directly with clients and writers to focus on the highlighted stories for each month, brainstormed with the design leads on covers and monthly magazine themes, edited copy and layouts prior to finalizing the magazine for printer, digitized the magazine after publication every month, and designed/redesigned advertisements for new and return local identities.

• Reader following grew by 10% from 200,962 readers to 221,098 in 6 months.
• A 35% ROI in advertisement sales for the third fiscal quarter of 2013 just a few months after taking over the new advertisers designs.

Pratt Communications Design Labs | New York, NY     Oct 2010 – May 2012

Print Operator

During the low season, I oversaw color and black and white printing for faculty and students, while guiding them through the software to print their projects properly. During the high season, my responsibilities broadened to formatting and maintaining large format printing, cleaning the monotone print-making machines, saddleback book binding, and creating vinyl stickers for plotted wall graphics.

• Lead a group of designers to push for laser cutting capabilities for the Communications Labs in December of 2011. (Laser cutting was added to the labs capabilities just 2 weeks after my leaving.)
• Helped develop a program that allowed for staff printing to be at a higher priority than students. Creating a more streamlined system, and making that labs a more teacher friendly environment.
• Pushed for, and achieved, more late night printing for students who needed the labs during those crunch time days before midterms and final exams.

SOFTWARE & SKILLS

Adobe Illustrator

Adobe Photoshop

Camera Raw

Adobe Lightroom

Adobe InDesign

Adobe Acrobat

Adobe Bridge

iWork Keynote

Microsoft PowerPoint

Microsoft Excel

Adobe Premiere

Adobe After Effects

Adobe Character Animator

Adobe Media Encoder

Adobe Spark

Invision Studio

Craft Manager

Sketch

Sublime Text

WordPress

Divi Theme

Themeforest

WIX

Squarespace

HTML5 & CSS

Javascript & Php

Slack

Basecamp

Evernote

MailChimp

SEO Analysis

Vendor Coordination

Digital Marketing

Networking

Sales

Paid Social Ads

Copywriting

Team Building

Public Speaking

Color Theory

Print Production

Product Rendering

Videography

Video Tutorial

Customer Service

Lead Nurturing

Brainstorming

Competitive Analysis

Consulting