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I’m Jamie Benson, an arts school drop-out who’s found a way to work in everything from hot-moves to high-art, marketing and comedy.
By sheer force of will, with no pedigree or resources, I’ve learned to get grant money, traffic to websites, butts in seats, and major press coverage.
As a Marketing and Development Strategist with 10+ years of experience innovating and implementing breakthrough strategies for entertainment based organizations, I believe I possess the skills and qualities you seek. Successfully spearheading projects from conception to completion, I motivate staff with an infectious leadership style and activate audiences with a perceptive use of behavior data. Ultimately, I have a deep need to connect with people and the technical knowledge to access them where they are.
BOLD STRATEGY – As the Marketing Manager for Armitage Gone! Dance, when our social media advertising was banned, I created an on-the-fly digital campaign that rallied audiences against censorship and received national press coverage. Incorporating censorship bars with rejected materials and distributing them across social media platforms increased reach +468%, and engagement +333% over the course of one week. As the Digital Marketing Manager for the CUNY Dance Initiative, I ignited cross-promotional participation with a team of 37 artists, educators, and institutions resulting in over 11,000 new performance attendees in the past 4 years.
PASSION FOR PEOPLE AND IDEAS – I am consistently hired as a public speaker for my infectious enthusiasm. The passion I have to connect people and exchange stimulating ideas is powerful. I encourage you to call my references so they may tell you how this passion activates an important call, boosts morale at a meeting, and punches up organizational language.
EDUCATION – I hold a Bachelor of Arts in Digital Communications from Baruch College and I have several social media, search engine, marketing, and performance certifications. I actively teach social media strategies, audience engagement, and professional development to corporations and non-profits.
I welcome the opportunity to meet with you to further discuss your needs and my qualifications.
Sincerely,
Jamie Benson