Edit your custom URL

Personalized the URL from your profile.
pangian.com/user/
Note: Your custom URL must contain 3-100 letters or numbers. Please do not use spaces, symbols, or special characters.
Cancel Save
Pangian
Upload
Change your cover photo
Upload
Apply Cancel
Kaviraja
KAVIRAJA KRISHNAN
KAVIRAJA
More than 5 years experience developing and releasing Digital Products to market with Scrum & Agile methodology. Achieved 1M app downloads with strategic marketing planning and execution of Digital Marketing campaigns.
This user account status is Approved
Import from Linkedin

This user has not added any information to their profile yet.

Kaviraja
Malaysia
English, Malay, Tamil
Malaysia
Bachelor's degree
University of Hertfordshire, UK
Business Administration
Accomplishment, Adaptability, Adventurous, Approachable, Attention to Detail, Calm, Compassion, Empathy, Empower, Leadership, Passion, Smart, Structure, Trustworthy
ESports, Exercise (aerobics, weights), Video Games

I’m a Certified Scrum Master, Certified Scrum Product Owner professional and have a Business Administration Bachelor’s Degree from University of Hertfordshire, United Kingdom. I have four relevant professional certificates, Scrum Master Certified (SMC), Certified Scrum Product Owner (CSPO), The Fundamentals of Digital Marketing and Google Analytics Individual Qualification.

Agile, Agile Methodologies, Digital Marketing, Marketing, Product Development
Product Manager
3 - 5 Years of experience
Marketing/Social Media
3 - 5 Years of experience
Full-Time, Contract
Yes!

Job Title: Digital Product Manager

Company Name: Sun Life Malaysia

Dates: May 2020 – Present

Responsibilities:
  • Understand and anticipate stakeholders needs and wants through research of market trends, customer feedback, current state analysis and user testing.
  • Act as the mediator between the stakeholders and the technical teams, communicating customer needs and translating those into new product features for the team to design.
  • Develop, maintain and inform the product vision and road map, communicating the "why" widely and often and ensuring that solutions being developed achieve the vision and road map.
  • Build relationships and communicate at a high level with a wide array of partners, including but not limited to business stakeholders, technology, senior leadership, other Product Strategy team members, etc.
  • Work with technology partners to define the scope of work, participate in planning activities and partner in decision-making.
Achievements:
  • Launched Non-Face-to-Face digital product for Advisors to sell Life Insurance.

 

Job Title: Digital Product Management

Company Name: Astro Digital 5 Sdn Bhd

Dates: August 2019 – April 2020

Responsibilities:
  • Analyze the scope of the product requirement and product development.
  • Design UIUX that simplify user resolution journey and achieve business goals.
  • Create user stories, acceptance criteria, design thinking with designers, and work with developers to build and release product features.
Achievements:
  • Developed and launched Astro’s Ultra Box marketing website on time that creates 33% conversion rate within first two weeks.
  • Redesign and launched Astro's Broadband website.
  • Redesign and launched Astro's Online Shop (TV Package) website.

Sample work:

Job Title: Customer Experience Management

Company Name: MEASAT Broadcast Network System Sdn Bhd

Dates: October 2015 – July 2019

Responsibilities:
  • Do market research to improvise user experience in digital channels.
  • Plan and execute marketing campaigns that drive business goals.
  • Analyze stakeholder requirements and suggest the best practice to solve business problems.
Achievements:
  • 1M My Astro app downloads by developing new features and executing digital marketing campaigns using Facebook Ad, Google Ad, and eDM.
  • 283% increase in year-on-year self-service active users in My Astro app.
  • 220% increase in monthly e-bill sign up rate [13.8K (pre-campaign) vs. 44.2K (post-campaign)]