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My creative journey began in the fine arts, where I discovered my niche in painting. This artistic admiration eventually blossomed into the digital realm and I started immersing myself into DSLR photography and began to learn the Adobe software. Initially, I envisioned myself at a publishing house, reading, formatting, and designing books all day long. While I’m still an avid book reader, my main focus is firmly planted in design. I find myself easily becoming consumed with a project, only to look at the clock and realize I should've had lunch three hours ago. My dream is to help bring people’s vision to life by creating awesome design, while building up more clientele to expand Alera Design as a business.
My husband and I live in the north Dallas metroplex with our fur babies Lyra and Asius. I'm an enneagram type nine, admirer of Elon Musk and Jordan Peterson, and plant enthusiast. Someday, I'd love to explore the Icelandic ring road, traverse the Swiss Alps, and delight in the cuisine and culture of Japan.
Art Director, Graphic Designer & Owner | ALERA DESIGN
Remote | October 2018–Present
(freelance since June 2012)
Expertise in art direction, brand & visual identity, print designs, and digital assets.
- Layout creation, typography, and color theory.
- Creation of new brands through image & logo development, styles and guidelines for brand standards, and color psychology for target audience.
- Rejuvenating existing brands with a modern approach.
- Print Design such as pamphlets & brochures, packaging & labels, postcards & invitations, stationery & business cards, posters & signage.
- Expertise in vector vs raster, CMYK vs Pantones vs RGB/Hex #s; safe margins, crop marks, bleed, packaged files, outlined fonts; specialty print effects: foil, white ink, spot UV, etc.
- Digital Assets including interactive PDFs & whitepapers, web graphics & banners, digital menu boards, photography & photo editing, social media banners, and more.
- Working knowledge of Squarespace, Wix, WordPress, Dreamweaver, Mail Chimp, Constant Contact, UI/UX, and app layout & design (*no coding).
- Basic understanding of CSS and HTML.
Lead Graphic Designer | ALLEGRA MARKETING PRINT MAIL
Addison, TX | January 2015–October 2018
Work with a variety of clients including Fortune 500 firms, professionals, small businesses, non-profits, healthcare companies, and government agencies. Projects for these clients include logo design, branding, posters & banners, newsletter design & layout, brochures, direct mail pieces, and other various print & digital materials.
- Working with existing customer files & preflighting them for print
- Providing excellent communication, customer service, and consultation
- Collaborating on internal projects & providing design guidance
- Setting up imprint files for promotional products, including submitting the PO to the vendor, confirming details, and ensuring deadline will be met
- Preparing files for specialty printing (e.g. foil dies, spot UV, white ink, etc.)
- Merging variable data files
Remote Graphic Design Intern | PROSE MEDIA
NYC, NY | February 2014–September 2014
Designed company e-book templates, company and client white papers, company illustrations and social media graphics, aided in website design
