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Freelance Copywriter and Content Writer
Self-Employed, Copywriter Creative, LLC
09/2011 - Present
I help socially conscious companies build long-term relationships with their prospects through purpose-driven emails and engaging online content, which grows their fan base, increases sales/donations, and multiples their social impact.
Communications Director
First Baptist Church of Decatur
01/2017 - 08/2020
Achievements/Tasks
- Led all marketing and communications, including branding, design, strategy, implementation, and review (online and print).
- Used a powerful combination of compelling copy, creative content, and strategic list segmentation to boost email open rates from 20% to 80% and click-thru rates from 9% to 40%.
- Supervised and rolled out a successful rebranding of FBCD with a new logo, brand colors, and font kit, working to integrate it in church communications.
- Actively managed and implemented all aspects of marketing and promotional campaigns from start to finish for seven major ministry teams and over a dozen community groups.
- Managed church website, email lists, social media channels, direct mail campaigns, and supervised internal communications.
Copywriter, Content Writer, Communications Manager
Trinity Effect
10/2011 - 05/2012
Trinity Effect was a micro-finance organization that worked with hopeful entrepreneurs in Liberia.
Achievements/Tasks
- Composed and managed content for the website, blog, emails, and newsletters directed toward their target audience.
- Developed and maintained the social media strategy in order to expand Trinity Effect's message into the rapidly growing micro-finance market.
Social Media and SEO Associate (Internship)
ResponseMine Interactive
04/2012 - 04/2012
Achievements/Tasks
- Learned numerous aspects of search engine optimization through researching, reporting, auditing websites, creating backlinks, etc.
- Actively maintained RMI’s Facebook and Twitter accounts by posting industry news.
- Consistently worked to improve online following and increased RMI’s social presence.
- Stayed up to date with the most current social media trends. Explored new areas of social media to engage with.
