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I knew I wanted to be a writer when I first read Little Women as a bright-eyed elementary student. I'd spend my evenings reading, writing and drawing to create my own world filled with wonder and exploration. Years later, I've combined my passion for writing and creativity to impact the world with positive marketing messages that drive results.
During my career, I’ve gained firsthand marketing experience in a variety of industries: healthcare, education, tourism, real estate, online retail and more. In my current role as a content manager at Advanced Recovery Systems, I specialize in B2C and B2B marketing for integrated behavioral healthcare services. I’ve managed an editorial calendar and a team of internal writers and editors with a goal of increasing production and accuracy to help patients find the care they need.
I’ve learned how to inspire team members while producing high-quality, SEO-driven content that yields results. I’ve crafted and refined the brand voice while learning the dynamics of a call-center environment that depends on web traffic. I’ve maintained business relationships with executive directors from across the country to ensure an accurate representation of center offerings. I’ve also learned the value of not only developing and implementing a content strategy, but of communicating it to ensure shared goals and measurable initiatives.
As a marketing professional, I'm constantly learning and growing while helping others develop their skills as well. I look forward to helping more people and brands grow through definitive branding, effective messaging and thoughtful marketing.
Advanced Recovery Systems, Winter Park, FL March 2017–Present Content Manager • Manage and coach a team of internal writers and editors to produce content for 10 different websites • Research and contribute to content strategy and calendar to increase web traffic 97% year over year • Schedule blog content and manage the IAFF Center of Excellence Facebook page • Develop and craft a consistent brand voice and narrative with internal and external resources • Maintain business relationships with directors for an accurate representation of nationwide facilities • Improve quality control and content consistency across marketing platforms and channels • Collaborate with SEO, communication, PR and PPC teams to build a cohesive brand story
Senior Copywriter • Wrote long- and short-form B2C and B2B content including blogs, website copy, brochures and more • Copyedited and proofread work from freelancers and an internal team of writers • Planned and executed editorial content for holidays and special events • Loaded and edited content in WordPress
Universal Orlando Resort, Orlando, FL April 2015–March 2017 Contract Web Copywriter • Wrote creative copy for a fully redesigned e-commerce and vacation-planning website • Collaboratively problem solved for user experience (UX), creative process and marketing strategy • Coordinated with licensed partners and legal department to maintain brand standards • Edited copy for concision, style and grammar in an Agile sprint environment
SeaWorld, Orlando, FL August 2011–December 2014 Marketing Coordinator • Wrote creative copy for web and email • Participated in strategic planning for Pass Member initiatives and special events • Represented the park and brand at outreach events • Researched market trends and performed competitive analysis on ticket products
Educator • Produced copy and photographs for social media • Wrote marketing material for web and print, including camp catalog • Hosted educational sleepovers and taught classes relevant to coursework and age • Led VIP and PR tours and gave speeches highlighting animals, programs and park information
Bonnier Corporation, Winter Park, FL January 2012–May 2012 Babytalk and Parenting Magazine Editorial Intern • Researched and wrote articles for new mothers and families • Contacted retailers, distributors and PR firms to feature and advertise products • Used social media to collect data, reference interests and organize content
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