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As a Marketing Manager, I coordinate all stages of creating digital marketing materials: from the concept to execution, to promotion. Under my leadership, I've successfully managed small and large budgets, and have always moved previous employers into a higher sales position annually. By the end of the year, sales from all campaigns contributed to increasing revenue by 30%.
Creating my own business has given me a wealth of knowledge and experience. When solving problems, I apply both logic and emotional aspects in equal proportion.
Founder/Creative Manager | Califleur.com | San Diego, CA | Oct 2016 – Present
Established a small business that maintains a unique and consistent brand identity through the development and implementation of an integrated marketing plan.
Key Accomplishments:
- Increased customer retention with marketing campaigns that maintain the authenticity of the brand.
- Created marketing materials that are applicable for the company website, promotional merchandise, and across all social media platforms.
- Implemented an innovative social media campaign resulting in a 27% sales growth within seven months of inception.
Marketing Manager | Beverly Hills Porsche | Los Angeles, CA | Sep 2015 – Oct 2016
Developed, implemented, and executed strategic marketing and sales plans for luxury car campaigns. Successfully managed and maintained a $1.5M budget. Managed a team of five: a marketing assistant and internet sales managers. Also, external agency and vendor partners.
Key Accomplishments:
- Designed marketing plan which resulted in the number one sales position by volume out of 200 nationwide dealerships for 10 out of 12 consecutive months.
- Increased digital co-op fund utilization from 10% to 74% within the first five months of employment, reaching 100% by 2016.
- Executed large budget launch events and facilitated Branding and Technical Marketing workshop at Dealer Socket User Summit 2015.
Marketing Manager | Porsche San Diego | San Diego, CA | Feb 2013 – Sept 2015
Analyzed marketing data, developed innovative marketing campaigns, and managed groundbreaking initiatives. Managed an internal team of three and external agency and vendor partners.
Key Accomplishments:
- Earned the ultimate Porsche Dealer marketing honor out of 200 dealerships and the website was used as the model example for utilization by the Gary Stock Company.
- Implemented cutting edge No Lead Left Behind initiative after efficiently monitoring and streamlining the collective sales process.
- Budgeted and executed new vehicle launch events and drive events.
Digital Marketing Manager | Symbolic Motor Car Company | La Jolla, CA | Aug 2012 - Feb 2013
Ensured brand consistency across three franchises; Bentley, Lamborghini, and Rolls-Royce Motor Cars by directing all marketing and advertising initiatives.
Key Accomplishments:
- Enhanced website content, product copy, and marketing materials for all forms of digital marketing to improve consistency and brand recognition.
- Organized and oversaw the execution of local vehicle events to stimulate brand awareness.
Assistant Media Planner | INITIATIVE Media | San Diego, CA | Jan 2011 – Aug 2011
Assisted in performing preliminary media research, analyzed various mediums to determine the most effective form of advertising, and prepared detailed documents for management and clients.
Key Accomplishments:
- Tracked competitive advertising for multiple clients, including Vizio, Petco, and Cox Communications.
- Compiled, analyzed, and assembled key demographic information for Vizio.
