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I love branding, telling stories, building partnerships, growing audiences and driving revenue. I have both start-up and agency experience. I played an integral role in transitioning a consumer goods company from start-up to a mid-sized organization with an increase in revenue YOY. I helped launch over 200+ products in multiple channels and led brand marketing strategies and campaign development with positive growth. I think kindness matters. I believe in encouragement and the power of collaboration.
EXECUTIVE SUMMARY
Proven track record as multifaceted brand guardian, building and leading cross-functional teams in 360 marketing communications. My experience combines creative, analytics and strategic insight to help tell stories, build partnerships, grow audiences and drive revenue. Start-up experience with a left/right brain approach leading projects, campaigns and digital engagement from strategy and planning all the way through execution and delivery.
+ Team/Client Leadership
+ Brand Marketing
+ Integrated Marketing
+ Strategic Alliances
+Product Development
+ P&L Management
+ Go-to-Market Planning
+Digital Marketing
WORK EXPERIENCE
VP, Brand Marketing Jan. 2018 – Present
The Who’s There Group, 6080 Center Drive, Los Angeles, CA 90045
Led time-sensitive corporate transition and relaunch of newly acquired brand
Managed marketing operations for 200+ products including advancing the brand voice, design, e-commerce and manufacturing for DTC and wholesale channels
Using data-driven analytics to support decisions, identified cohesive and authentic brand voice resulting in positive exposure, customer loyalty and retention
Led multi-disciplinary teams in content creation ensuring brand standards were met across
multiple channels, including email, paid and brand-owned social, advertising and events
Responsible for all visual merchandising across website, social media platforms,campaign collateral, and retail marketing
Developed and managed relationships with brand partners, oversaw cost, and timelines resulting in improved communications and streamlined operations
Owned budget planning and resource allocation for successful brand launch
VP, Brand Marketing Aug. 2009 – December 2017
Knock Knock, 1633 Electric Avenue, Venice, CA 90291
Responsible for translating company vision into effective content and community building strategies to drive authentic and cohesive brand message
Increased sales in key product categories by creating opportunities, identifying marketplace objectives and growing consumer acquisition
Led DTC and wholesale digital initiatives, including new website and email marketing
Directed cross-functional teams within the digital space to drive website traffic and increase customer acquisition via brand partnerships, influencer outreach and social campaigns
Effectively allocated resources focused on workflow and successful project management
Managed and collaborated with third-party agencies to plan and oversee successful product activations and digital marketing campaigns all with cohesive vision
Fostered creative culture and mentored high-performing team with clear path for growth
VP, Creative Services Aug. 2004 – July 2009
Knock Knock, 1633 Electric Avenue, Venice, CA 90291
Integral role of transitioning company from start-up to mid-size organization
Collaborated with key retail partners such as J. Crew, Target, and Urban Outfitters on brand-focused product development while helping evaluate future company endeavors
Leveraged creative services experience—promoted in 2013
Creative Director Aug. 2000 – July 2004
Zeesman Communications, 6255 W Sunset Blvd. suite 1040, Los Angeles, CA 90028
Guided brands in developing compelling voice and message via design and digital engagement
Worked closely with account and business teams to ensure client satisfaction and revenue growth
Client portfolio included architecture, non-profit, entertainment, and hospitality industry
EDUCATION
San Francisco State University, San Francisco, Communications, Bachelor of Arts
