Position OverviewAs a Brand Manager, you’ll be a strategic leaderresponsible for creating and executing comprehensive marketing plans forvarious member categories. Your role involves collaborating across teams todrive member growth, enhance value, build brand equity, and boostengagement within your assigned categories.Key ResponsibilitiesStrategic Planning:Conduct thorough market research, analyze trends, competitor strategies,and member data to develop and implement long-term marketing plans alignedwith business goals.Establish specific objectives and metrics to measure the performance andROI of marketing campaigns across multiple markets.Product ManagementWork with membership teams to customize benefits by category,including positioning, messaging, and go-to-market strategies.Define benefit positioning and collaborate on pricing and promotionalstrategies to optimize member experience and acquisition.Develop models to track benefit usage and identify future opportunitiesin collaboration with the commercial team.Market IntelligenceContinuously monitor market dynamics, track competitoractivities, and identify emerging preferences to adjust plans andcontent.Use market insights to drive innovation, explore new opportunities, andaddress potential risks.Cross-Functional CollaborationBuild strong relationships with sales, commercial, expo,regions, and volunteer committees.Partner with regional marketing and membership teams to developimpactful campaigns, including advertising, digital marketing, PR, andevents.Work closely with suppliers and vendors to negotiate contracts andmanage relationships.Budget ManagementDevelop and manage the marketing budget to ensure efficientresource allocation.Track global marketing expenditures and provide regular reports toanalyze ROI, customer acquisition costs (CAC), and customer lifetime value(LTV).Documentation & AdministrationCreate and maintain detailed process documentation formarketing and membership activities.Establish clear timelines and project milestones to ensure timelydelivery.Compile monthly performance analytics and report to the CMO.Content Creation And CopywritingDevelop compelling copy for various marketing assets, includingbenefit descriptions, website content, emails, and promotionalmaterials.Ensure consistent brand messaging across all category-relatedcontent.Support expo and sales development with category-specific assets.QualificationsBachelor’s degree in Marketing, Business Administration,or Psychology.Minimum of 5 years of experience in category management, brandmanagement, or product marketing.Proven track record in driving growth within a product category.Excellent writing, reporting, proofreading, and editing skills, withstrong knowledge of AP Style.Proficiency in marketing automation platforms and data analyticstools.Strong analytical skills for interpreting market data, member reports,and consumer insights.Excellent project management skills to handle multiple initiativessimultaneously.Exceptional communication and presentation skills, both written andverbal.Proven ability to meet tight deadlines and manage multiple projects.Strong organizational skills and attention to detail.Proactive problem-solving abilities and creativity.Proficient in Microsoft Office and Google Docs/Sheets.Experience in the Amusement, Attractions, Tourism, or Hospitalityindustries is a plus.Additional InformationThis position is based in Orlando, Florida, with occasionaldomestic travel required for events. The role requires a minimum of threedays per week in the office, with the option for one day of remotework.Note: This job description outlines the general nature and level of workperformed by individuals in this role. It is not intended to be anexhaustive list of all duties and responsibilities. Management reserves theright to modify, add, or remove duties as necessary. Reasonableaccommodations may be made to enable individuals with disabilities toperform essential functions.Employment Type: Full-Time Show more Show lessTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home